COVID’s pandemic replaced e-commerce in 2020, perhaps more than at any time in history. Traditional retail sales declined, however, e-commerce grew 129% year-over-year in the U.S. And Canada as of April 21, with an impressive 146% expansion across all online retail orders. Most, if not all, physical retailers have put their businesses online in the face of the pandemic. As a result, E-commerce sales in the U.S. will reach $709.78 billion by 2020, or about 14.5% of U.S. general retail sales, compared to $601.65 billion, or about 11% of general retail sales, since 2019. That’s the biggest leap forward. . in the percentage of e-commerce in retail in an undated year, said Andrew Lipsman, senior analyst at eMarketer, in the studio.
Around the world, other people are changing their buying behavior and blocking has even affected boomers by forcing them to buy online, some for the first time. COVID has accelerated the expansion of the e-commerce industry and more and more corporations are joining the e-commerce revolution. Companies that have in the past adopted the e-commerce trfinish have already expanded amid the contraction of retail. By the end of 2020, global e-commerce sales are expected to reach $4.2 trillion, e-commerce giant Shopify said in a report. But creating an online page and promoting your products is rarely so simple. Possibly, the money not only once you click on the post on this new Shopify site. Competition is intensifying and online grocery shopping behavior is becoming faster than ever.
Changing economies require tracking emerging trends in e-commerce to noise, being detected, and attracting customers. Here are 3 trends that interest experts.
The custom industry is the next frontier
Successful e-commerce corporations are taking advantage of the generation of personalization to offer consumers an unsentitized delight. Non-public delegations on e-commerce sites are achieved through dynamic content visualization, product advances, and navigation-based express offerings. behavior, past actions, past acquisition history, visitor demographics, and other enhanced non-public data. Compared to classic retail, e-commerce doesn’t come with a retailer to present products based on your interests, tastes, or non-public tastes. The problems of human contact offer many opportunities to beat the competition. And that’s the magic of non-advertising: imitating what would be the delight of a consumer in the store, thanks to an unsent online visitor tour.
Data is at the forefront of this operation. Social media platforms and search engine tracking team allow you to extract tons of non-public knowledge about your visitors and buyers, such as searching for queries, page visits, acquiring history, etc. “Customization is the missing element in a successful online shopping and will be the key to 2020 and the long term of e-commerce” says Juha Valvanne, founder of Nosto, a generation platform that provides unsegitated e-commerce delights.
Customers spend 48% more when their grocery purchases are not advertised. In addition, 57% of online shoppers feel comfortable sharing their non-public data with a logo if this benefits their grocery purchases.
When tradition is done correctly, the visitor will want to read their thoughts. This emotional reaction creates a sense of loyalty. To achieve the most productive return on investment, stores want to adopt and make traditional commerce a truth for their consumers’ grocery shopping experience.
Social industry thanks to celebrity support
Social commerce sells products directly through social media. It differs from social media marketing because it doesn’t redirect users to an online store, but gives them the ability to pay directly on the network they’re on at the time. The social industry related to influence marketing is a recipe for expanding sales. Many corporations are already focusing on influence marketing through content partnerships sponsored with micro and macro influencers. There are so many online criticisms of influence marketing, but the trend is not slowing down because it is still a very effective tactic.
By 2020 and beyond, the trend will continue to grow and evolve as 65% of influential marketing budgets accumulate this year alone. And 7% of corporations plan to invest more than $1 million a year in this strategy. Influence marketing and celebrity recommendations have existed from social media, however, the key is to bring combined celebrities and follow others massively to approve products at a more affordable level, combined with social commerce to generate sales directly from social media.
To stay ahead of the curve, brands team up with celebrities known for their social media-sponsored posts. We can expect this trend to continue and evolve until 2020 and beyond.
Interactive product images
We’ve all been there: you like a product, but you don’t know if what you see on the site is what you get when you make a purchase. In short, you hesitate to press the buy button and the store loses a consumer.
By 2020, online reviews are not enough to convince a visitor to buy a product. Modern consumers want to accept as true with the company, the product and delight before buying. That’s why high-resolution photographs are vital in online sales. But static photographs are no longer enough. Consumers ask for more, such as 360-degree photographs that allow prospective buyers to see all angles of the product.
Moving forward with trends and leveraging newer technologies can drive sales, attract new consumers, and increase market share.
I am a documentary filmmaker and CEO of Studio 15, a social fashion brand. After leaving a 15-year career in the world of corporate fashion,