By ERICA HUNZINGER – AP Sports Writer
After the first year of the era of the name, symbol and likeness of school sports, football and men’s basketball continue to claim the throne by number of transactions and average salary, and social networks are still the popular maxims to get that NIL money.
The total amount spent around $917 million, the NIL Opendorse platform estimated.
An average football contract is close to $3,400 on two platforms. And while softball and women’s basketball have landed in the top five overall, when soccer is subtracted, women’s sports get more deals than men’s sports, Opendorse said. Gymnasts also make a lot of money: around $7,000 on average consistent with trading, according to the NIL INFLCR platform.
A full account of NIL’s first year, from July 1, 2021 to June 30, is difficult to obtain, for many reasons. Most schools do not make public the number of awards and amounts their athletes have won (although some have disclosed data on what may be just a recruitment or marketing strategy).
There is also no central framework for how and when transactions should be reported.
“You have all those other stakeholders concerned in this ecosystem and a lack of consistency, not only in the platform where the data is reported, but also in the needs of the data,” said Andrew Donovan, executive vice president of school partnerships at Altius. Sport.
It relies on major NIL generation platforms, some of which facilitate transactions and disclosures, and others just disclosures, to fill in the gaps. More or less.
“I know what’s reported is rarely a complete picture,” said Donovan, whose organization works with 30 schools on education and strategic direction and talks to donors, advocates, corporate partners and others. Array. . Athletes recognize that they do not divulge anything. Schools talk about the difficulties they face in getting athletes to publicize. . . It is very transparent that this is not a complete picture of what is happening in the NIL space.
What’s next for year 2, beyond new legislation or licensing to organizations?Opendorse believes this is the prospect of NIL spending exceeding one billion dollars.
It’s estimated that $607. 4 million could go to Power Five schools, with an average annual rebate of $16,074 according to the athlete, Opendorse said. Already, about three-quarters of the known or emerging collectives, which are third-party NIL Kingmakers made up of donors and school promoters, are connected to Power Five schools.
Athletes’ deals with brands, from financial companies to apps to fashion, are also likely to increase. Opendorse projects will account for 64% of all NIL rebates in the current year and will generate approximately $730. 4 million.
Donovan, former president of the National Athletics Compliance Association, also believes it will be more important for athletes to perceive the tax implications of NIL deals: “There are several schools across the country that are doing smart work there, but this wants to be built as we see those large monetary numbers.
HOW MUCH DO ATHLETES EARN?
It’s a wide range. The overall average price of INFLCR NIL transactions is $1,815 through June 30. Athliance, the disclosure platform, has an average price of $1,524. 58. Although the actual picture possibly resides in the average INFLCR NIL transaction price of $53.
The Opendorse platform said the average annual payout for an athlete in combined NCAA Divisions I-III is $3438 (as of May 31). By division, DI athletes saw an average of $3711, $204 in DII and $309 in DIII.
NIL football offerings tend to be heavy, averaging $3,390. 95 on Athliance and $3,396 on INFLCR. Opendorse broke down the average salary by football position, ranging from $403 for a specialist, $758 for the defensive line, and $2,128 for the quarterback.
Overall, women’s sports earned $1,084 for a ZERO deal, according to INFLCR, with women’s gymnastics averaging $7,054.
Some of the average transaction figures for sports nonprofits through May 31 on INFLCR were startling: $8,967 for swimming and diving, $6,087 for rifle, and $4,813 for men’s golf, all higher than soccer and in the top five. platform sensitive. Athliance cited an average of $1,850 for hockey, $1,400 for water skiing and $1,026. 67 for indoor athletics.
MEN VS. MEN TO WOMEN
As of June 20, men’s sports got 62. 7 percent of the total reimbursement in the NCAA and NAIA combined, compared with 37. 3 percent for women’s sports, Opendorse said. Take away football and women will overthrow it with 52. 8% compared to 47. 2% for men. difference in Division III on strike until May 31: 82. 9 percent of men compared to 17. 1 percent of women.
Soccer (49. 9%) and men’s basketball (17%) ruled an overall NIL remuneration consistent with play on the Opendorse platform through June 20, with women’s basketball (15. 7%), women’s volleyball (2. 3%) and softball (2. 1%) rounding out the majority of five sensitive. Soccer also ranked first in inFLCR’s null transaction count through May 31 with 23. 7%, followed by men’s basketball (22. 3%), softball (8. 2%), baseball (6%) and women’s basketball (4. 7%).
When it comes to overall NIL activities, Opendorse says it (29. 3%) is the leader, followed by baseball (8%), men’s basketball (7. 6%), women’s athletics (5. 6%) and women’s volleyball (5. 5%).
Donor money also favors men’s sports — a whopping 93 percent, Opendorse said. The average monthly remuneration of donors at the DI point is $1,012.
Meanwhile, 91% of all women’s NIL activities are similar to the Opendorse platform logo, but 62% of all logo payment went to men’s sports.
WHAT DO YOU DO FOR YOUR DOUGH?
Social media remains ideal for NIL activities/transactions: 67. 6% opendorse and 61% inFLCR as of June 30. The average NIL transaction on social media is $905 and the median is $50, INFLCR said.
Multi-activity logo approval (approve more than once) has a significant percentage consistent with the Opendorse platform at 24. 4% zero compensation. with an average of $156 consistent with publication.
WHAT SCHOOLS HAVE DISCLOSED
The state of Ohio says its athletes have secured more than 1,000 NIL donations since July 1, 2021, up from six hundred with a total price tag of $2. 98 million after six months.
Kansas athletes signed 219 deals from July 1, 2021 through May 5, an era that includes the Jayhawks winning the NCAA men’s basketball tournament, totaling $380,915. 01, according to public records received through the Topeka Capital-Journal. most transactions were less than $1,000.
According to a recent school report, at least one Kansas athlete in all 18 sports had at least one agreement.
And at Norfolk State, balloon carrier Rayquan Smith made it known he had 66 NIL contracts, calling himself the “King of the NILE. “
By Erica Hunzinger
AP Sportswriter
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