After the initial launch allocation in Sephora.com and Sephora.ca on March 17 despite the COVID-19 pandemic, Shani’s diversity recorded impressive sales, promoting the full diversity of five SKUs in just over a month, while the REtinol Reform SKU received a waiting list of more than five thousand people.
Shani’s undeniable but seriously effective skin care line includes high-functioning formulas that deliver genuine results. Shani developed a hobby for creating products that he may not find anywhere else, sending consumers home with tailored formulas between visits. In 2013, it introduced Retinol Reform, an effective but mild retinol serum that provides anti-aging benefits without the dryness and inflammation experienced with other retinol products. Retinol Reform has temporarily become a cult among celebrities, good-looking editors and skin care connoisseurs to deal with multiple problems, adding fine lines, wrinkles, asymmetric tone, opacity and imperfections. Formed with only 2.2% encapsulated retinol and 2% lactic acid, this serum helps lighten and smooth the skin for immediate benefits and long-term results. Thanks to this partnership, Shani Darden’s main functionality formulas will be widely available to everyone.