In the first part of 2020, the ANTA Group accelerated internal reform, reformulated the omnichannel style and responded proactively to the COVID-19 effect. By putting the customer at the center of its action, the Group has restructured “man, product and place”. By deepening virtual transformation, the Group has fostered immediate convergence of online and offline retail and has immediately complexed the new online business style. Through cutting-edge market placement approaches, such as “All Hands on Retail”, live e-commerce broadcast, celebrity market placement and recommendation of influencers, as well as primary market placement campaigns, such as the launch of the authorized collection with the theme of the national flag produced for Beijing. At the 2022 Winter Olympics, the Group created a voice percentage in other market location segments for various logos and boosted sales. The Group adhered to the expansion strategy “Single Approach, Multiple Brands and Omnichannel” and explored omnichannel convergence and logo coverage. It has incorporated and connected products on all platforms through a review of market trends in the market. The Group has made strategic changes in several areas, adding development, production, supply chain and retail studies and platforms. Immersed in its unique corporate culture and strong execution capabilities, the Group has built consensus, unified movements and actively promoted forward-looking changes. In addition, the Group aimed at the virtual strategy, as well as the transformation and updating of the business style direct to the customer. In the context of China controlling the pandemic, the return of the sports market and the world’s leading Chinese customer confidence index, the ANTA Group has the confidence to achieve its purpose of positive and high-quality expansion for the year.
Regular recovery rate at the forefront of the industry