The logo became embroiled in a scandal after running ad campaigns featuring a boy-style boy holding a “BDSM teddy bear. “
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Spanish fashion space Balenciaga made its first appearance on the catwalks after its debatable advertising scandal last year.
In November, the fashion space was embroiled in controversy over two ad campaigns: one featuring a childish style holding a “BDSM teddy bear” and a Supreme Court ruling on child pornography and an e-book about Michael Borremans, a Belgian artist whose works come with neutered children.
The luxury fashion space has faced backlash from enthusiasts and celebrities, who have accused the logo of sexualizing young people and normalizing child abuse. of the crusade as a “mother of four. “
Balenciaga unveiled its fall 2023 ready-to-wear in Paris on Sunday, March 6, launching the newest and making its first appearance at fashion week since the controversy.
“There will still be something to see, clothes,” Demna, Balenciaga’s artistic director, said before the show. “I want to be the radical antidote, to be in this verbal exchange. That’s what Cristobal Balenciaga would do. “
The exhibit featured minimalist tailoring, trouser jackets and a dissected Chinese trench coat. There were more fun pieces, like swollen dresses and sculptural tracksuits.
America Vogue editor-in-chief Anna Wintour was in attendance, but not Kardashian or her Jenner sisters. There is also no external branding, to prevent protests from erupting.
In February, art director Demna gave his first interview in the wake of the controversy and told Vogue Paris that the props widely condemned as trial documents similar to a child pornography case, as well as the cast of young people holding an impression-giving teddy bear. Being dressed in bondage, they intended to refer to “punk culture and DIY. “
The brand’s artistic director told visitors there would be “nothing to see clothes yet. “
Demna Gvasalia, who has been appointed since 2021 and is also a co-founder of logo designer Vetements, apologized for any of the campaigns in the interview and called the artistic resolution an “error in judgment. “
“There were processes in place, other people involved, internal and external, but we just didn’t detect what was causing the problem,” he told the publication.
“It’s an error in judgment. I am very sorry. We have learned from this now and stricter and more careful controls and validation steps will be implemented before any symbols are published. For that, I must say that I am sorry; I sincerely apologize for what happened and to everyone who was injured.
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The brand’s artistic director told visitors there would be “nothing to see clothes yet. “
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