McDonald’s announced Monday morning the release of a special menu with supergroup K-Pop BTS on May 26, following the good luck of the campaigns with rapper Travis Scott and reggaeton star J Balvin.
As with Scott and Balvin, McDonald’s will promote a special BTS menu, which includes a 10-piece McNuggets chicken, medium fries, a medium Coca-Cola and two sauces encouraged through recipes from McDondald restaurants in South Korea. pieces of the chain’s normal menu and if past campaigns are an indication, this will result in large payout days for either party.
McDonald’s presented the first of his star-themed campaigns in September with Scott, whose branded food, a medium sprite, a quarter of a pound and fried fish sauce fries, was so popular that some stalls suffered a shortage of sources. He earned at least $5 million in subsequent investments and earned another $15 million from sales of products ranging from T-shirts to McNugget-shaped pillows created in collaboration with Scott’s Cactus Jack clothing line. 6, however, the initial launch garments are still being promoted in the secondary market, according to StockX data.
Balvin’s meal consisting of a Big Mac without pickles, chips with tomato sauce and an Oreo McFlurry followed without delay afterwards, however, a line of products that added McFlurry fisherman’s hats and Big Mac slippers was supposedly cancelled in January due to problems with the chain of origin. same circle of corporate relatives that BTS manages after acquiring its corporate control through South Korean Hybe Corporation next month.
BTS is one of the highest-paid bands on the planet, ranked 47th on the Forbes 2020 Celebrity 100 list, unlike Scott, 82nd with $39. 5 million and Balvin, who was not on the list last year. The boys’ band, which was to blame for 87% of Hybe’s revenue in the first part of 2020, also holds a combined stake in the $100 million publicly traded music company. BTS, Hybe and McDonald did not respond promptly to requests for comment.
The use of stars to advertise the products McDonald’s has been promoting for years proves like a winner for the chain, announcing an exclusive branded meal every quarter. The chain reversed pandemic-related falls of 4% and 24% in the first two quarters. fiscal year after the two musicians’ agreements: sales in the third quarter, when Scott’s food debuted, were solid year after year; Sales after Balvin in the fourth quarter rose 1%.
While the cancellations were basically in the United States, the BTS deal provides the ability to leverage a global and committed fan base, which has 34. 5 million followers on Twitter, compared to Scott and Balvin’s 20. 1 million combined subscribers.
BTS food will be launched in countries and territories, from Hong Kong to Honduras, according to the announcement, which does not mention a product line.
But given the duration of the release, it is unlikely that the crusade will begin and end with McNuggets.
I’m a reporter at Forbes and I’m in the music, comedy and podcasting business. Before I came to Forbes, I graduated from the NYU Economic and Business Reporting Program.
I’m a reporter at Forbes and I’m in the music, comedy and podcasting business. Before coming to Forbes, I graduated from NYU’s economic and business reporting program and worked as a partner manufacturer at MSNBC. Tips for ashapiro@forbes. com.