The crusade erupted this week and is positioning itself on television, radio and online. It is loosely based on the theme “Alice in Wonderland” and stars comedian and host Steve Furst as the white rabbit, who guides the audience through the glorious world that is BBC. co. United Kingdom.
The crusade is ahead of the launch of the new homepage next week. It was created through BBC Broadcast and this is the first time the BBC has promoted its online page in its entirety.
News presenter and reader Fiona Bruce will announce the broadband data console, while Judge Jules, Katie Melua, DJ Sanj and the Archers will announce the BBC Radio Player.
This week also stops a separate online advertising campaign, created through Agency Republic. Promotes the new desktop alert for BBCnews. com, foreign news search engines in Western Europe.
The crusade will appear on local news sites in Austria, Germany, the Netherlands and Switzerland, with the slogan “all the data you need”. People can sign up for the new service directly through advertising.
Alan Booth, controller of marketing, communications and audience at BBC World Service, said: “Time is a valuable commodity and the introduction of news alerts is an exclusive way to keep busy, other people fully informed as the occasions happen. “
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