Most organizers sell balloons, centerpieces with flowers and traditional cakes.
But for Serena Cook, Ibiza’s star luxury concierge and repairer, visitor requests include VIP villas, personal jets and hard-to-book tables at the island’s top exclusive access points.
The ordinary organizer born in Britain, who describes herself as a ” responsible for the expectations of billionaires’, has a small black ebook that reads like a who is who of the world’s rich and famous and promotes everyone, from Johnny Depp (who needed help locating a masseuse) to Paris Hilton (who was looking to be ‘seen’ on vacation).
She is the woman on some of Ibiza’s most famous occasions in recent years, adding the wedding of Alicia Vikander and Michael Fassbender in 2017 and designer Riccardo Tisci’s lavish 40th birthday party, which saw Kim Kardashian, Justin Bieber and Naomi Campbell party all night on a covered dance floor. with rose petals.
Serena also helped set up a last-minute holiday home for Sir Mick Jagger and secured tables like Pasha and Amnesia for visitors looking to enjoy world-class nightlife.
Go to the girl: For Serena Cook, Ibiza’s luxury and restorative star concierge, guest requests include VIP villas, personal jets and hard-to-book tables in the island’s most exclusive locations.
Great Break: Serena explained how she came up with the concept of an exclusive service while working as a personal chef with a close friend, Jade Jagger (part of a friend Kate Moss), who lives on the island. Serena now serves customers who add Paris Hilton (only in Ibiza in 2016)
Speaking to the virtual weekly AirMail, Serena explained how she came up with the concept of an exclusive service when she moved to the island in 2001 to paint as a chef for a close friend and Jade Jagger poster from Ibiza.
The role went beyond serving food to Kate Moss, Fr. Diddy and Elle Macpherson.
“I arranged boats, advised restaurants and beach bars, located English-speaking nannies and Girl Fridays, and helped at Jade’s annual summer party, which now has a legend,” Serena said.
Comments below have been moderated.
Edited through Associated Newspapers Ltd
Part of the Daily Mail, The Mail on Sunday and Metro Media Group