The Royal Caribbean Group brand has ordered 10 ships to launch Celebrity River Cruises
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Celebrity Cruises is looking to replicate its luxury ocean cruise experience for passengers on the world’s top rivers.
The Royal Caribbean Group logo has ordered 10 ships to launch Celebrity River Cruises.
The destinations and itineraries have not yet been revealed, however, celebrity cruises said it would navigate “through the center of the culture and history of Europe” and in the “maximum iconic rivers of the world. “
The reserves will open later this year and the sailors will begin in 2027.
The river cruise ships will have the same design as the current Edge series ocean ships.
Laura Hodges Bethge, president of Celebrity Cruises, said: “The Celebrities of the River will bring the quality and sophistication of our Ocean Ships series of the EDGE series to the maximum iconic rivers, with Europe.
“We have redefined the ocean with our first hospitality of rates, our awards, catheing reports and our subtle design and style. We are extremely cheerful to bring those reports to the river and mix them with original and rich routes in destinations that will offer our consumers An exclusive experience.
Jason Liberty, president and chief executive of Royal Caribbean Group, which owns Royal Caribbean, Celebrity Cruises and Silversea, said: “We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand.
“Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences.”
Liberty stressed that part of the brand’s passengers has experienced or intends to pass through a cruise on the river.
He added, “We know you’ll appreciate that offering celebrities in the river.
“By taking the merit of our valuable loyalty systems in our brands, we will deepen the participation of visitors and announce our ability to keep consumers within our holiday offers.
“We are the best in the world at delivering the vacation of a lifetime, and this is the latest example of how we are building the capabilities to deliver a lifetime of vacations.”
Read more: Best River Cruises for 2025
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