Is it provided physically and mentally online?
We live in a very superficial world and we place a lot of importance on appearance. According to statistics, the more you look, the easier life becomes. One study found that conventionally charming people earn 12% to 14% more money than those who haven’t been lucky enough to have socially appropriate facial features. One of the main reasons is that society has established criteria of good looks and those who conform to this ideal receive preferential treatment. In addition to the fact that we are constantly bombarded with photographs of what it means to be attractive, people are increasingly doubtful about what they will look like. That’s why, when it comes to personal logos, many have chosen to take their face out of the equation. Here are five reasons why you outline your logo across your face.
1) You’re more approachable
Most people in the world don’t look like models, although beautiful, rich, and famous ones are placed on a pedestal, the average user can’t relate to them. They may have millions of fans, but they are ambitious fans and they don’t get attached to them because they can relate to them. Most of his admirers are simply strangers looking for the life they wish they had. Whereas an average user who searches and doesn’t have the money to hide their flaws is much more accessible. Your audience can see themselves in you. Maybe you’re a single mom who worries about making sure her kids have a school fund. That is, a family-motivated user who has invested all their savings in starting a business because they need to secure their family’s future. You may think you look normal, but normal can work in your favor.
2) Video content is becoming more and more popular
Research suggests that other people consume video content online more than at any other time in video history; In fact, those numbers have doubled since 2018. Whether it’s social media or YouTube, video content is the most difficult tool for marketers. If you need to grow your business and get more popularity for your brand, post videos of yourself talking about your newest products and facilities will come in handy.
3) Customers are informed to accept as true with you
Let’s say you joined a dating app and all the matches you were given were faceless. How would you react? I’d probably keep ignoring them until I had a selection of faces, a component of their descriptions. If that’s the case, how can you expect prospective consumers to put their money in if they don’t know who they’re giving it to?? Gone are the days when corporations used mannequins as the face of their brand. Consumers need to know more about the other people who run those corporations. The more they know, the more they accept it as true. Business owners like Jeff Bezos, Bill Gates, and Mark Zuckerberg have added their faces to their brand, now it’s their turn.
4) You must tell your story.
Your story is unique and no one can tell it better than you. Your story is the driving force that drives you to do what you do. That’s why you wake up every morning and keep pushing yourself even when you don’t get the effects you want. We were waiting. Telling your story connects you to your audience in a way that nothing else can. Your logo story is more than just a logo, a slogan and colors, it represents everything you are and why your logo is so vital to you.
5) You give the choice
Maybe you don’t like the face that looks at you in the mirror every morning, but that doesn’t mean everyone has the same opinion. Your audience probably won’t think you’re the most charming user in the world. However, they may appreciate your friendly smile, warm eyes, and user dynamics. There are a lot of people in the media who do their thing and don’t look like models. But other people love them because they present themselves as authentic. If you don’t show your face, your audience will never have a chance to if they like you.
When it comes to branding, it’s all about localizing your tribe. You won’t please everyone, and that’s okay. The most charming and successful people in the world are not appreciated by everyone. It’s important not to forget that. No matter how horny and talented you are, there will be someone you don’t like. The goal is to focus on the other people who engage with your brand, and showing your face is one of the most effective tactics to do so.