A wonderful fashion announcement has the prospect of being a memorable moment for brands and their fans. Here are those who notice now.
Everyone has a favourite fashion campaign. Perhaps it was one you remember from when fashion first piqued your interest, or maybe it’s one of late, where your favourite brand has cast your number one model to front their campaign and, of course, you’ve quickly run to snap up the featured piece for yourself.
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Campaigns have a greater reach than simply advertising to us: they inspire and influence, shape identities and certify brand messages, all the while making for beautiful pictures with headline-making potential.
So, if like us the release of new campaigns is a seasonal highlight for you, discover the best ones of the season:
Sean McGirr’s McQueen has landed back on British turf for its SS25 campaign, with a moody, misty South Wales backdrop bringing added atmosphere to the Glen Luchford-shot photographs.
Here, Carmarthenshire is given a high-fashion context as models Libby Bennett, Sara Caballero, Li Cheng Yuan, Owen Ruppersburg, Ajus Samuel, Douta Sidibe and Lina Zhang pose amongst the expansive shoreline and Llansteffan castle ruins. Photographer: Glen Luchford
Photographer: Glen Luchford
Photographer: Glen Luchford
The actor has become the new face of the cult Californian brand. In the campaign, Miller stars alongside her boyfriend Oli Green for a series of intimate shots to mark the brand’s spring 2025 collection.
Shot by Frame co-founder and creative director Erik Torstennson, the campaign marks two firsts: the first to feature both men’s and women’s lines and the first time the brand has cast a real couple.
The couple debuts the brand’s newest and highly covetable classic straight-leg jeans in rigid denim, which are sure to sell out now they have her seal of approval.
Photographer: Erik Torstennson
Photographer: Erik Torstennson
David Beckham almost broke the internet when he was revealed as the face of the new BOSS underwear campaign. The football legend debuted the brand’s latest bodywear styles in a cinematic photoshoot by Mert and Marcus, shot in New York City and featuring the 49-year-old posing in an industrial-style warehouse and in the shower.
Photographers: Mert and Marcus
Make His debut on an intimate parade in the forests of st Moritz Previous This Year, The Moncler Grenoble Collection for Aw24 2024 to Landed. To mark the departure, Mario Sorrenti turned the crusade in the picturesque Swiss Alps, which illuminated the collection of ultra -technical functionality of higher technique just in time for the festive period. Photography: Mario Sorrenti
After joining Canada Goose as the first artistic director in May 2024, the first collection of Haider Ackermann capsules for autumn / winter 2024 is in a crusade delivered to Willy Vanderperre with American actor Ethan Hawke. The 60 -piece collection suggests what will come for the Canadian logo of garments under the direction of Ackermann.
Photographer: Willy Vanderperre
Distribute the festive joy, the Ferragamo 2024 Crusade highlights the most productive accessories of the season. Looking in luxurious bags in blurred fabrics and red leather with emblematic dancers in black, red or blue velvet, and glass ornaments, the last Christmas gift inso is served on a tray, and has the literally intelligent air to eat.
To mark the launch of his new bag, Ryder, Stella McCartney, united forces with the succession actor Sarah Snoak, who plays in the new brand campaign. The Ryder, which is one hundred percent vegan, made its debut for the first time on the catwalks of the brand SS25 of the brand in Paris.
Model: Sarah Snoak
Photographer: Derek Henderson
Model: Sarah Snoak
Photographer: Derek Henderson
For his wisdom of a limited edition collection, and other stories have selected Anna Cleveland Dutch to design the collection styles of the collection.
Model: Anna Cleveland
Model: Anna Cleveland
Roger Vivier Vivier Express campaign is completely faithful to the favorite female film music of the brand. Therefore, for his newest episode, the artistic director Gherardo Felloni hit the French actress Eva Green as a star in an encouraged shooting of the black genre, “a global where the shadows speak, and the look hides a secret,” he said To Felloni. “I wanted Eva to be our fatal fashion wife, because she not only wears shoes and accessories; She returns them to life, instilling a feeling of danger and desire.
Model: Eva Green
Photographer: Ilaria d’Atri
Model: Eva Green
Photographer: Ilaria d’Atri
The successor ordered for his exhibition in the city in May, Gucci published a London crusade with Debbie Harry. The mythical musician seems with a casting of sweet puppies in the back of a car, photographed through Nan Goldin and fashionable through Francesca Burns in the new Gucci collection. The Crusade will pay tribute to the rape of the brand that dates from London and, therefore, it is called “We will have London. “
Model: Debbie Harry
Photographer: No Goldin
Model: Debbie Harry
Photographer: No Goldin
Model: Debbie Harry
Photographer: No Goldin
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