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A former MLB relief pitcher leads an organization that creates a strong link between bourbon and baseball through corn from the iconic site “Field of Dreams” for a new line of whiskey.
If you weigh it and ferment it, other people will drink it. People will drink it, Ray. They’ll come to your door like innocent adults, hungry for a sip. Because bourbon – like baseball – has been the only one of the world’s best in the world.
While not as eloquent as Terence Mann, played by James Earl Jones, from the classic movie “Field of Dreams,” the premise turns out to be true thanks to the idea of a former MLB pitcher and the sibling organization he brought in. to launch Field of Dreams. Whisky Company last year.
The company’s rookie season has seen the company gain momentum, from promoting all 22,860 bottles (one for every player in MLB history) of its Field of Dreams bourbon, expanding online distribution in five states, and even introducing its product into an MLB ballpark. stadium (Truist Park).
After seven years in the majors, former MLB relief pitcher Drew Storen has come time to hang up his shoes and embark on the next adventure.
Storen, who has become a whiskey fanatic in his years in the big leagues, made the decision to go into distilling and create a whiskey made from the “most famous corn on the planet” located in Dyersville, Iowa, the location of the film. Field of Dreams. ” and host of MLB games in 2021 and 2022.
In its first year of operation, Field of Dreams Whiskey introduced just two products: its bottled bourbon ($84. 99) and its Southpaw whiskey cocktail with canned lemon ginger ($16. 99 for a four-pack). Pitchers is expanding its offerings with the launch this summer of Field of Dreams Small Batch Bourbon (price TBD), which will be more readily available than the main bottle. The main line will be capped at 23,114 bottles this year, taking into account the first 5,000 bottles are expected to go on sale on May 20 (members expect them to sell out within a day).
So far, the company’s products are sold at retail outlets in Georgia, Indiana, Iowa, Illinois and Kentucky, with online sales in a few more regions.
While many celebrities and influencers have tried to create minds, Storen, Keller and other MLB homeowners and relief pitchers Tyler Clippard and Jerry Blevins have signaled a mission.
“We wanted to set the tone by being the right storyteller for this corn, because a wonderful story exists because it’s told by the right user,” Storen said. “It’s not just the most famous corn in the world, it’s a baseball player’s edition of a genuine bourbon. “
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https://www. sportsbusinessjournal. com/Articles/2024/05/13/closing-shot
https://www. sportsbusinessjournal. com/Articles/2024/05/13/closing-shot
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