Co-founder and President of OptinMonster. Expert software architect with deep knowledge of mass market structure products.
Are you getting ready to launch your next tech product? If so, you’re probably hyper-focused on tuning your product, squashing bugs and securing plenty of early sales.
Technology leaders and their groups can create better products and make significant innovations over time if they get a lot of sales and feedback soon after launch. The thing is, you can’t just promote a product and expect to see a mountain of conversions overnight. .
If you want people to invest in your business, you have to market your product in a way that makes sense to your target audience. Visibility is also a crucial factor. People cannot purchase something if they don’t know it exists.
Today, we’ll look at some smart methods you can use to generate pre-orders, logo awareness, and sales from day one. The following tips can help you connect with your customers, build relationships, and show visitors why your tech product is worth it.
Start.
A mistake many marketers and generation leaders make is focusing on the features of their products without providing tangible benefits to potential customers. People are much more likely to buy from your company if they know how your logo will change their lives.
For example, if you want to sell a lead-generation SaaS, you shouldn’t simply create a list of pop-up options and features available through your software. Instead, I suggest creating a product landing page that breaks down each feature and explains to users how they can benefit from taking action today.
We are all benefit-driven creatures. Before we buy something, we often ask: “What’s in it for me?” Keep this in mind when creating early marketing material for your new product, and you can address users’ questions, concerns and needs through your content.
The result should be an informed audience who knows how your product or service will improve their lives. People who understand the benefits of your brand are more likely to become customers.
Did you know that the experts at Statista estimate that 4.89 billion people will use social media by the end of 2023? This eye-opening statistic shows why it is essential to promote your new products on social sites like Instagram, Twitter and YouTube. If used properly, social media can help skyrocket brand awareness and help build early sales.
There are many tactics for engaging with your audience on those platforms, but live is a particularly effective strategy. Many other people enjoy interacting with logo leaders and industry experts in this way. The ability to communicate with other people live allows you to display your logo and answer questions from users.
Here are some concepts you can use to advertise your logo in live videos on social media:
• Ask Me Anything (AMA).
• Product demonstration.
• General tips and tricks (attach your product).
• Raffle announcement/giveaway.
• Interview an expert.
There’s a good chance you already have an active email list of people interested in your brand. I recommend turning to these dedicated users before launching a new tech product or batch of features and asking for their help.
Specifically, ask email subscribers if they’d like to beta test your next version. The other people who have made the effort to subscribe to your company are the same ones who need you to succeed, which is why many of them are willing to do so. Give feedback.
By allowing a small organization of other people to beta test your product, you can make UX adjustments and innovations before it hits the market. In other words, you can fine-tune the experience and let paying consumers see your brand’s price. .
For example, let’s say you’re running a new search engine optimization SaaS and sending beta code and feedback bureaucracy to subscribers. After listening to what other people had to say, you’ll be informed that many of your testers weren’t satisfied with the onboarding of new users. With this knowledge, you can work with your team of developers to develop the onboarding experience and usability.
In my experience, it sends out beta codes a few months before launch day. This can give users time to check out your product and your team enough time to make changes and generate early sales.
Finally, let’s talk about how adding social proof to your online page can drive early sales of tech products. Social proof in marketing is the concept that other people will interact with a company if they see that other well-known people or brands have Fortunately I made the same decision.
Reviews from genuine consumers are the kind of social proof. The vast majority of online shoppers check reviews before buying anything online. Think about the last time you bought something on Amazon. Chances are, you’ve scrolled down and read the reviews before adding the item to your cart.
As a tech company owner, there are many places you can go with reviews on your online page and on social media. I recommend collecting reviews as soon as they arrive and those that showcase your price proposition to show customers what they can gain. of suitable customers.
Once you have your listing, start posting reviews on product landing pages, homepages, and other important parts of your website. You’ll be more likely to convert users if the reviews directly refer to the product, features, and benefits.
Selling your next tech product may not be easy, but it can make the process more manageable. These tips will help you diversify your reach, connect with your target audience, and your sales.
If you want to make the most out of your next launch, track your results and find ways to improve over time. After a few releases, you should have an actionable, step-by-step strategy for successfully releasing products to market.
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