The 4 30-second ads use the song “Put a Little Love in Your Heart”, with a new edit recorded through celebrities such as Destiny’s Child’s Al Green, Melissa Etheridge and Kelly Rowland.
The song will be sold at Gap retail outlets in the United States for $2, with all proceeds going to the charity Boys.
Despite being the target of anti-capitalist protests and having been accused in the afterlife of children’s hard work in third world countries, Gap has no problem attracting celebrities to back its products, with stars such as Dennis Hopper, Kate Beckinsale and Lucy Liu. in the channel’s advertising.
The most recent crusade featured Madonna and Missy Elliott, the latter claiming in a rap, featured in the commercial, that when she wore her Gap clothes, other people would ask her “Where did you find those jeans?”
The classified ads were created through Gap’s decided agency, Laird Partners, and will run this week in the UK and the US. Four executions are located on a typical U. S. street. the Christmas spirit.
Classified ads will advertise other Gap items, adding far-fetched Fair Isle sweaters.
“Each of the 4 TV ads uses music and emotion to explain the meaning and magic of the holiday season,” said Kyle Andrew, Gap’s vice president of marketing. “We hope those ads and the special song we record will evoke the loving spirit of the holidays, while proceeding to the emotional bond we build with our customers. “
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