Google will allow users how classified ads are personalized in search, YouTube and other places

Starting with a new three-dot menu that will appear in all classified ads on other sites, users will be able to interact with the ad in a variety of ways. It will be likes or percentage, block or report it, see who paid for it. and find out why they were attacked.

And if users don’t need to see classified classified ads like this, they can use the built-in equipment in this menu or scale up in the new My Ads Center center to inform Google about that preference. At the center, users just have to click on the menu option that says “customize more classified classified ads you see” to be directed to the new experience.

Image credits: Google

In the new My Ad Center, users will be able to receive more information about ad personalization and how their knowledge is being used, Google says. It is intended in particular to process classified ads that appear on sites that are owned by Google and operated through Google, such as Search. , YouTube and Discover, but it doesn’t make the Google Display Network bigger.

Image credits: Google

From the center’s home screen, users will be able to enable or disable ad categories by clicking the plus and minus buttons in categories, such as fitness, vacation rentals, skin care, and many more. For example, if you need to see less good looking ads, just click to remove them from your range.

You can also scroll through a screen that shows the brands you like and then click to upload or remove them from your list of personalized ads.

Image credits: Google

Another screen allows users to restrict classified ads on more sensitive topics, such as alcohol classified ads, gambling, and, starting with the April expansion, dating, pregnancy, parenting, and weight loss. These are the types of classified ads that are well earned through some users, but can be destructive to others.

Image credits: Google

For example, if they had trouble conceiving, they may not need to see advertising similar to pregnancy or parenthood. Previously, Google allowed users to adjust those personal ad tastes in the Ads Settings segment of their Google Account dashboard. But now those Switches are consolidated into the new My Ad Center tool.

Google’s new user controls let you restrict classified ads on weight loss, parenting and more

In particular, the new My Ad Center includes a large button on the most sensitive part of the screen where users can completely disable personalized classified ads.

But Google believes that the maximum number of users will take this more excessive step.

“We see classified ads as valuable and useful, as do movie recommendations, news recommendations, business recommendations,” says David Temkin, director of Privacy and Trust at Google Ads.

In addition, he explains that this feature gives first-time users the ability to know the content of the classified ads they see, beyond sensitive classified ads, and to facilitate navigation in this process.

The tool, of course, follows a broader set of tweaks that impact the advertising industry. Earlier this year, Google introduced the concept of themes, a way the browser knows a user’s interests while browsing the web. The formula was born after court cases by EU antitrust regulators over Google’s plan to disapprove of cookies, another approach they say would increase Google’s market power. With Themes, Google ranks the sites a user visits by ranking them into one of three hundred topics. This theme-based formula began testing in March, along with other similar privacy tools.

Google Launches Global Privacy Sandbox Ad Targeting Tests

As a component of the tests, Google said it would offer equipment that would allow users to remove interests assigned to them through this topic-based tracking of their browsing activities. This new My Ad Center tool combines Google’s existing team with the ability to more in componenticular customizing the types of classified ads shown to you.

The My Ad Center hub is still in development, so the preview presented at Google I/O may be replaced when the product is delivered to the public later this year.

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