Jonathan Glickman, founder and chief executive of Panoramic Media Co. , said, “I don’t think this will really be the writing procedure in the near future, simply because the quality is far below what an audience can expect. would represent. “
However, while creativity can be difficult to replicate, some behind-the-scenes jobs, between technicians and creatives, can be affected.
WHAT IS ARTIFICIAL INTELLIGENCE (AI)?
Jonathan Glickman, Sam Register and Nicole Brown spoke with the Los Angeles Times about their concerns over AI in Hollywood. (Getty Images)
“The one thing that I’m seeing that’s disturbing in terms of job creation is you can now feed a script into the ChatGPT and get coverage of it immediately. Synopsis. They actually do comments. That’s a job that used to go to an up-and-coming kid who is going to learn how to analyze material,” Glickman said.
Sam Register, president of Warner Bros. Animation and Cartoon Network Studios, also expressed fears that other people are missing out on learning opportunities.
“As an animation studio, I think it’s vital that we protect artists and this art form for as long as possible,” Register said. “Because I think we deserve to give paintings to those who do this and can get entry. ” Level of Experience. “
He also noted, “Animation is a visual medium. But so far I haven’t noticed anything that AI can do visually that an artist doesn’t do better today. “
WHAT IS CHATGPT?
Artificial intelligence will be a key factor in the actors and writers strikes of 2023. (Zamek/VIEWpress)
Nicole Brown, president of TriStar Pictures, pointed out what drives the largest audience to watch entertainment.
“I mean, the videos are about somebody’s experience, somebody’s point of view, somebody’s view. So even though there was a lot of communication about AI, attacks, as someone who creates content, I need to work with human beings,” he said. .
Chris Hart, spouse and co-head of skills at United Talent Agency, agrees, saying, “As an agent, our project is for our artists, from story editors to featured actors to writers, so what we do is work with other people. I love doing it. “
And while many have expressed fear and awe about AI and its functions that affect Hollywood, others are also worried.
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Howie Mandel told Fox News Digital that he’s “embracing AI. “(John Salangsang/Variety via Getty Images)
“America’s Got Talent” judges Howie Mandel, telling Fox News Digital in September 2023, “I’m embracing AI. I have AI in my office. “
He continued, “I’m collaborating with a company that creates a proton. . . It’s a hologram company that does that. And I love the ability to do more things than I can do and be in more places than I can use. “. of technology. “
The comedian does want some regulation when it comes to AI, though.
“I think as long as we have the right to own and profit from the photographs that we’ve created or that look like us, then there won’t be any challenge to AI,” he said.
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Jack Black told The Hollywood Reporter he doesn’t have a “doom and gloom” mindset about AI. (Gabe Ginsberg/WireImage)
Jack Black told The Hollywood Reporter in December 2023 that he wasn’t “pessimistic” about the future of AI.
“It’s so new that it’s hard to really say what the future holds, but I don’t have all doom and gloom,” he told the outlet. “I don’t feel like, ‘Oh no, it’s going to be like “Terminator” where it comes and destroys all the human jobs.’ I’m not convinced about that because I can admit I don’t know, and I’m hoping that it’s going to be a great new world and that it’s going to be a tool that all of us can use to make ourselves better and make the world better.”
On the other hand, stars like Justine Bateman insist that synthetic intelligence has a chance.
“I don’t think AI has any standing in Hollywood. To me, the generation solves the disorders of humans,” the former actress and credited director of “Family Ties” told Fox News Digital in May.
WATCH: Justine Bateman says artificial intelligence doesn’t belong in the arts
“Using ChatGPT or any other software that uses AI to write scripts, rather than a screenwriter, doesn’t solve the problem. We have no shortage of writers. We have no shortage of actors. We don’t lack actors. “We have no shortage of directors. We’re not short of talented people. “
Artificial intelligence was one of the key issues in negotiations between studios, actors, and writers ahead of the 2023 strike. The two unions have ratified new contracts with AI provisions to protect writers’ content and actors’ images, which will run until 2026.
Glickman noted that there are chances of another strike on the horizon by IATSE, the International Alliance of Theatrical Stage Workers, which includes many behind-the-scenes positions such as art, lighting, props, costumes, hair and makeup.
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“I think we’re going through an era of disruption in the country as a whole, and it’s a microcosm,” he said. “I think the key is communication. I hope that the blood that has been spilled in this era of strikes will make other people take pre-negotiations much more seriously to avoid those kinds of scenarios. “