When the pandemic ended the pandemic, Nick Rimedio, the general manager of The Peer Hotel, stepped in to help. Rimedio created a series of pop-ups and opened the West Hollywood Design District’s fashion assets to local businesses suffering.
“Since the opening of La Peer in 2018, we have focused on local businesses that offer 95% or more of our facilities and services, the maximum of which are within walking distance of the property,” he says. “When the pandemic took over, it was herbal to further expand this local atmosphere, as the hotel is lucky enough to have a number of other spaces suitable for pop-ups of all kinds. As we were forced to suspend the most of our operations, pop-ups have in fact become symbiotic and were an essential component of our strategy to keep The Peer Hotel as vivid and dynamic as possible.
The Pop-Up Bazaar has made the four-star Forbes travel guide a popular destination for well-organized exclusive local reports on the pandemic (and, of course, it is safe, with masks and social estating measures implemented). Olivetta, one of Angeles’ most popular dining spots have been installed through the pool and on the rooftop terrace of La Peer. When chef Michael Fiorelli’s Mediterranean restaurant debuted in January a block away on Melrose Avenue, it became an evening-to-morning hit. , changed to “Olivetta on Holiday” with equivalent fanfare – the pop-up window sells out every single night.
“We like to think of Olivetta on Holiday as an escape from your daily worries, like a well-deserved holiday in a travel-free period,” says Bo Burroughs, restaurant marketing manager. “This sublime oasis we have created allows our consumers to all of today’s disorders, even for a moment, and to spend a holiday in Europe without leaving their zip code.
Olivetta enthusiasts will be delighted to know that staple foods like lobster spaghetti and the total roasted biological bird remain among the offerings, there are also new dishes. “The addition of a wood-fired grill and pizza oven allowed Chef Fiorelli to expand the menu to come with a glorious new collection of grilled meats and seafood, as well as truly amazing pizzas, such as his favorite duck egg pie, bacon, potatoes, rosemary, mozzarella and parmesan,” Says Burroughs.
Add that the team has detected pandemic recovery trends in the pop-up window. “There is no longer a concern about carbohydrates, this is the way life deserves to be lived, in our opinion. Our Hot Toasted Sourdough with Whipped Butter has not only become the most productive way to start a meal, it is the meal. Accompanied by an elegant bottle of red wine, of course.
When the place to eat had to close its doors due to COVID, Olivetta sought to stay close. “The hotel corporations and unwavering consumers who bring Restaurant Row to life in WeHo have supported us so much that we can’t believe we’re moving away from this,” Burroughs says. The Hotel La Peer had been our port and meeting area when we built our place to eat in 2019, so it was the logical selection when we started looking for friends who simply welcome us on vacation . . . Nick Rimedio has been so welcoming and generous that he seemed rude even to consider another place.
Gavin Keilly also sought new opportunities at La Peer. “I created luxury gift displays before the big awards,” says Keilly, who has worked at the Oscars, Golden Globes, Grammy, Emmy and Super Bowls. “I needed to rotate because there are no events there, so I’ve created a store with a lot of favorite celebrities over the years.
The result is GBK Brand Bar, a hybrid celebrity suite and a hotel gift shop that sells exclusive pieces such as luxury knives, William Henry bracelets, women’s jewelry from Ana Martin’s Filienna collection, California Caviar and JCB Spirits. “Seventy percent of our pieces are local, designers and artists,” he says. It is the best store to get the gift for those who already have it all or for those who have a prominent taste. “
Thanks to Keilly’s celebrity relationships, pop-up has established as a must-see for many stars. Viola Davis, Denise Richards, Anthony Anderson, Dulé Hill, Djimon Hounsou, Aldis Hodge and AnnaLynne McCord bought there.
According to Keilly, popular pandemic acquisitions come with fashion masks, Kush Queen CBD bath products, John Kelly chocolates, hoodies and wine. However, the maximum soothing acquisition is the $10,000 4D gravity full structure massage chair: Neil Patrick Harris chose one.
GBK hosts pop-ups in its pop-up window, like Soosh!De Brian Ogawa! From Wednesday to Sunday, former chef Nobu Malibu sells sushi to take away or to eat out (pre-orders recommended). Mindy Kaling, Jesse Tyler Ferguson and Candace Nelson (founder of Sprinkles Cupcakes) are reportedly fans.
On September 26 and 27, GBK will offer a Saint Rue pop-up, with the straps and necklaces of the canine company; Soosh!It will serve “soosh for your dog”: salmon bowls, rice and vegetables; and a photographer will take from a puppy.
The Peer offers other pop-ups that are a visit. A meeting room has been remodeled in a gallery and studio for James Peter Henry, a painter whose paintings are based on Australian, African and Aboriginal Cubist influences. Henry presents paintings, drawings and others. -painted objects, adding sweatshirts, crockery and traditional slippers. He also teaches art classes.
The WeHo hotel has changed its front walk to an outdoor education facility hosted through dogpound, a fitness favorite whose one-block outpost on Robertson Boulevard forced it to close with all gyms before this summer. For high-end guests, Dogpound offers fitness categories to hotel guests. You will also participate in a number of wellness weekends at the end of this fall that will come with a two-night stay at La Peer, various workouts, fitness categories such as yoga and Cooking workshops and mixology.
Recovering the roof of the hotel is stored through the barber, directed through Zach Tupaz. Make a dry cut and shave as you look toward the city. “Zach brings a skill and a hobthrough to the service,” Rimedio says. “I’ve never heard more compliments like, “This is the most productive haircut I’ve ever had” for a hairdresser.
In addition, the West Hollywood hotel offers pop-ups for individual stretch treatment sessions, foam elegance, manicures and pedicures by appointment only.
Rimedio says pop-ups will be there for a while. “There is no definitive end to the pandemic and when we can resume our general activities, we will continue with the partnerships. “
According to Burroughs, Olivetta plans to stay at the hotel when the weather permits or grow food inside West Hollywood. “We installed the site and dismantled it one or both days, which is a number of paintings before and after both. We don’t just do this for the money, we do it because that’s what we do as hospitality professionals,” he says. Our industry has suffered almost incomprehensibly and this effort is a real labor of love and love for our Make our friends and neighbors recognize this and show us that they appreciate and care for our circle of family as if it were theirs means more to us than any point of monetary success. We are so pleased to have created a limited degree of success. normality, even if it’s just a mirage. “