Fashion has undergone major adjustments in recent years, with primary disruptions in manufacturing, distribution and marketing. Many brands are moving away from brick and mortar and integrating durability into their product lines. There is more design for all types of frames, and brands are being developed in line with traditional creations.
Celeste Markey and Elizabeth Rickard Shah are aware of the change in fashion direction.
Both women have worked in fashion and designed their careers, and have co-founded and led successful startups in the past.Markey has experience in public relations and marketing, and Rickard Shah has extensive experience in luxury design, from Paris to Italy, New York and the West Coast.Together they have over 40 years of experience and have worked for brands and clients such as Giorgio Armani, Sonia Rykiel, Bulgari and more.
Its new logo, Careste, combines durability and adapted luxury fashion. The timing of the logo launch may be better.
What motivated you to start Careste?
As founders, we have been shaped through macroeconomic events, adding the 2008 monetary crisis, and now the coronavirus and the negative environmental consequences of overproduction. By creating separate products and on-demand, we can eliminate all excess waste created in the industry through mass production, creating a new sustainable business style in the industry and a new way for fashion-conscious luxury consumers to shop. Everything we do starts with sustainability at the forefront of our concerns.
What’s your name?
Naming a logo is literally vital and difficult! In the end, we worked with the right team to create Careste, which is a mixture of my call and that of my daughter. Celeste – Charis (pronounced with a hard C) – Careste.
How do I configure the online platform to better fit?
Careste offers an exclusive and very undeniable way to achieve the best fit: a 22-size base that can be custom designed at will, by organizing an appointment with the virtual stylist, without any morphology. Thanks to our microsize offering, we are here to ensure overall satisfaction and adjustment as close as possible. If there is still room for improvement, Fit Concierge is able to make a loose change. In the coming months, we will implement on-site tuning to continue our promise of adjustment and sustainability.
The collection is composed of garments of very natural and undeniable lines. Will he continue on this line?
I definitely subscribe to philosophy at least, it’s more. I also occasionally find my inspiration in architecture, which in itself is very linear, as well as in fresh and fashionable artists. The existing 29 Palms collection was intended to represent an ease and an air of indifference in the pieces. Since most of us currently spend more time at home, it was vital to design a collection that could be taken home as gently as you can imagine during a “social distance” event.
The collection is evolving and will continue to play with an elegant, feminine and chic design.
What are the prices?
Our collection as a whole, adding our collection 29 Palms, levels from $225 to $625, Cornerstone, which is our collection of donations, levels from $225 to $325 and donates 15% to a cause, Frontline Foods, a base organization that acts in crisis.Provide nutritious food from black-owned restaurants to frontline and affected workers.In fact, we’re excited to continue helping Frontline as we expand the collection, but we’ll also rotate partners every year.
Online tailoring may be the long term of retail. How will Careste remain competitive when other brands enter the space?
We believe our appeal is based on offering 22 sizes, adding part sizes, while the vast majority of luxury brands will offer only four to 7 sizes. In addition, with both Careste garments made to order, we can customize the maximum individual settings. on request. Our purpose is to provide both women with the maximum productive compatibility you have ever experienced. Being the first provides us with an advantage over our luxury competitors, all of whom work on mass production-based business models.
One of the goals is to make the logo sustainable. How do you do that?
The total business style is sustainable, we are a small team, and as we started with sustainability as one of the promises of our main logo, as well as our raison d’etre, it was less difficult for us than perhaps for others. From the beginning, we have drawn a timetable for achieving B Corp’s coveted prestige, but also a timetable for achieving every imaginable sustainability element. We paint with experts to advise us on our adventure to become as eco-friendly as possible. We are committed to the constant evolution and improvement of our sustainability promise.
How do you see the evolution of the logo over the next five years?
We are very happy and positive to create a new world-identified luxury logo that supports cutting-edge design and sustainability in our industry.
I advertise on fashion, lifestyle, social and philanthropic occasions for Forbes. I wrote ‘Ultimate Style: The Best of the Best Dressed List’ (Assouline, 2004), and before
I run fashion, lifestyle, social and philanthropic campaigns for Forbes.I wrote “Ultimate Style: The Best of the Best Dressed List” (Assouline, 2004), and in the past I was editor of special assignments at Elle Decor and editor of FashionEtc.. I played the loose for Gotham, Hamptons and Avenue, and was a leading expert on E!’s 101 most sensational fashion crimes!For the latest news on fashion, celebrities and lifestyle, follow me on Twitter: @bettinastake.