With a forged experience in the virtual market. Amanda Tress identified an opportunity in the fitness market to do things differently. The result is FASTer Way To Fat Loss, a company introduced through Tress in 2016 and has grown from $1 million in sales to $65 million in just two years. I’ve noticed Amanda communicating about her FASTer Way construction adventure, the next step for the company and why microinfluencers are the ultimate strategy for marketplaceers today.
Dave Knox: How did you go from teacher to entrepreneur with FASTer Way to Fat Loss?
After several years of working in a company, I made a decision, or found out, that I was unemployed. I’m sure many marketers can perceive it. I wasn’t smart to take the initiative. I made the decision to create my own truth and leave this job full-time. I started a women’s marketing company in wellness. I’ve worked with women all over the world who owned fitness corporations and helped those particular women grow. What I learned was that the clients I was assisting through the firm were improving in marketing and were watching their content, but they weren’t fantastic with programming. I was helping those customers advertise their program on social media, harnessing the power of live video, employing lead magnets and click funnels, etc. So I said, “You know what? Let me take my hobby for fitness and wellness, create the most productive program on the market, then turn around and create a certification that my company’s customers can approve so they can run my program with their clients.” So that’s what I did a few years ago to launch FASTer Way.
Knox: When he made this replacement and introduced FASTer Way in 2016, he did so with 11 customers and has now worked with more than 150,000. How can you expand this business without wasting that non-public touch?
Tress: I think we grew very fast, but we’re still on the verge of scalability. We’ve done our best to continue managing the expansion, but we’re still in a scenario where we’re limiting enrollment. We don’t have uninterrupted admission. We close the form of registration and prevent other people from buying very regularly, because we need to make sure we have significant customer contact issues. We’re based on scalability. Technology will be a way to solve some of these scalability disorders and disorders. We are at the breaking point of something much, much bigger than 150,000 customers. We’ll be in the homes of millions of people in the years to come. But right now, it’s a phenomenon of immediate expansion. We’ve gone from about $1 million to $65 million in gross revenue in the last 24 months, which is very exciting. But as a visionary entrepreneur, I keep telling my team that we’re scratching the surface, that we’ve just started and there’s a lot of paintings to do. And achieving scalability is my main goal over the next few months.
Knox: You yourself were a coach and apprentices are essential to the program’s base. What is the procedure for locating other trainees in the program?
Threes: We have a very exclusive training networking and procedure. We come with new coaches in our program and our corporate about 3 or 4 times a year. In fact, last month we went through a training registration procedure, we had more than 8,500 people on the waiting list. We did a series of interviews and asked for advice letters and references. We ended up installing and recording 300 new coaches. These specific coaches pay for certification, are certified, and then, if they are rock stars, we can turn around and rent them in checkered separately with netpainting customers. We are looking for other passionate and generous people who are in a position to take ambitious action. We need women and men who are professionals in their interactions. They will also have to be an intelligent representation of the brand. It’s not a netpainting marketing company, it’s not an MLM. We are very, very strategic and exclusive in terms of the other people we bring to exclusive netpaintings and we will continue to do so.
Knox: While a lot of competition depends on celebrities, FASTer Way has turned to microinfluencers. What led you in that direction?
Tress: From a marketing perspective, I think microinfluence marketing is the most difficult form of marketing for the foreseeable future. Many advisers told me from the beginning that I wanted a celebrity to approve the show, but I said, “Look, my consumer is the celebrity of the story. My consumer is the hero of the story. I don’t want a complicated celebrity to give their approval to this specific program. “In fact, celebrities have signed up for fake names and love the show, however, I don’t even advertise it necessarily because I prefer my microinfluencers who advertise the show and spread the word about the fastest way to lose fats are very reliable. We don’t imitate microinfluencers to enroll in the program, we require them to pay. Once an influencer goes through the program, if he has achieved the right results, he has the opportunity to apply for our microinfluencer program. If they are accepted into the program, they will get a commission when one of their followers on social networks, members of the family circle or friends registers for the program, however, this specific program is very exclusive. I don’t want everyone to talk online about the F ASTer Way to Fat Loss. We don’t want that. We have been very expressive and strategic with the other people we integrate. And we proven to be useful in our network of influencers and coaches how we allow those other people to have a percentage in the program. For example, this morning, I finalized a marketing roadmap with undeniable steps for effective percentage with our qualified trainers and influencers with daily publications, with charts and other tactics to generate leads and then convert customers.
Knox: What recommendation do you give to other brands to this microinfluencer strategy?
Tress: I think the biggest mistake I see leaving marks is attacking influential people with a million fans on social media. You don’t want someone with a million followers on social media to advertise your program. I love our microinfluencers who have 10,000 Instagram fans who are a little more understandable, who have their feet on the ground and, frankly, they are not too cool for the influence program and who expect the compensation of XYZ, who knows what, will scream. on social media. Array We wish other people who are in the product and willing to communicate it on a constant basis. I will pay generously to these other people, but I also wish others who actually have compatibility with my values. So don’t just look for influencers who have tons, tons and tons of subscribers. Look for more micro-influencers. We also have what is called an associated model of a point. Our microinfluencers can ask other influencers to be at one point, a point for children in their specific account. And so, they get a passive source of income when that partner child brings consumers to the table. And it’s been a really glorious way to align incentives with our microinfluencers. And again, it’s an associated one-point model. This is not network marketing or MLM. This is not the right way to manipulate microinfluencers.
Knox: The expansion of FASTer Way has been remarkable. What’s the next step in your trip?
Tress: We’re running a very exciting FASTer Way compatibility kit, which will be similar to a Fit Fab Fun Box, but better. We’ll mix the most productive of nutrition and have compatibility in a subscription box for our customers. We are also preparing food kits for the community. Right now, we have thousands of customers members, and we’d love for you to see your app and see the meal plan of the week and order those specific foods right on your doorstep. 99.9% of my clients are women, and we’re also launching our men’s program in the coming years. And as we move forward in 2021, let’s take a look at virtual compatibility, virtual nutrition, and virtual functional medicine. We have a team of fitness trainers who will prescribe home lab tests in addition to supplements, if any, for our customers. We couldn’t be more excited about what’s ahead of us.
I have been identified as an innovator that links logo marketing, virtual and entrepreneurship. I combine the vintage logo
I have been identified as an innovator linking logo marketing, virtual and entrepreneurship. I combine a sense of marketing of old logos with a business intuition to navigate an ever-changing corporate landscape. As a consultant, lecturer and trainer in the fields of innovation, marketing and virtual transformation, I have been asked to share my experience through some of the world’s largest corporations and leading-edge startups. As Rockfish’s former marketing director, I helped the company become one of the fastest developing agencies in the country, moving from $8 million in 2010 to $70 million in sales in 2016. At the same time, I co-founded The Brandery, one of the 10 most sensitive boot accelerators in the United States. Combining those two worlds, I’m also the author of the best-selling predictor Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips.