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By Emily Tannenbaum
In 2016, the Washington Post published the editorial “Rory Gilmore is a monster. “In 2020, CBR published “Gilmore Girls: How Rory Became the Most Hated Character on the Show” (yes, Hated was in all caps letters). Two years later, some other critic shared his “unpopular opinion” that Rory was “the villain” of the hit 2000s comedy-drama, while Elite Daily published his “hot review,” giving him the same name last May. There are YouTube videos detailing her downfall and countless threads on Reddit denouncing the Chilton graduate’s movements during the original seven seasons and the 2016 revival.
Most of Rory Gilmore’s (played by Alexis Bledel) grievance stems from her sense of entitlement, narcissistic habit, and serial cheating. There’s been a lot of talk about his resolution to leave Yale after just one review and the time he stole a yacht. and complained about the number of hours of network service he had to perform. If Lorelei Gilmore (Lauren Graham) had to mention her own daughter’s worst moment on the show, maybe she’d just tell the story of Rory’s lack of regret for sleeping with Dean (Jared Padalecki) while he was married to Lindsay (Arielle Kebbel). Sure, she was only 19 at the time, but Rory repeated this habit with Logan (Matthew Czuchry) in Year in the Life when she was in her thirties.
In other words, dragging Rory Gilmore down is no longer an easy or unpopular opinion. So why will it take over TikTok in 2023?
Oh no, some Google Rory Gilmore effects.
Short answer: your wardrobe. Rory Gilmore’s taste before the reboot aligns perfectly with Gen Z’s existing fashion wish lists, combining seductive 2000s silhouettes with more understated, understated luxury pieces like her J. Crew wool coat from season five. As pointed out by many on TikTok, one of her favorite wardrobe combos was a skinny sweater, miniskirt, and tights, she also wore a lot of boot-cut jeans, and had amassed a pretty impressive outerwear collection. It all sounds very modern to me, but there’s more to it than that.
Sure, Rory’s oversized white knit sweater from the pilot episode has been coveted by millennial women since it aired in 2000, however, Gilmore Girls’ annual collective tally this fall resulted in a rare avalanche of attire for the controversial figure among Gen Z on TikTok and beyond.
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Currently, the Rory Gilmore hashtag has 7. 3 billion views on TikTok, and videos using #rorygilmoreoutfits have amassed 10. 5 million views. In terms of scale, Gossip Girl’s Blair Waldorf, the long-time queen of fictional teen fashion icons, lags behind with 6. 6 billion overall views and 8. 1 million views on #blairwaldorfoutfits. Suddenly, celebrity tantrums are being called “coded Rory Gilmore” (yes, I know I wrote one of those articles), and Vogue is publishing a 22-year-old’s version of her first Gilmore Girls binge-watch.
Did this mug come from Luke?
By Elizabeth Logan
As we’ve already noticed this year with the resurgence of Suits, the streaming service’s frenetic style would possibly spark new interest in a series that hasn’t aired in a long time. Gossip Girl, for example, appeared in the videos of many TikTok users. For You pages from the early days of the pandemic before being removed from Netflix on the last day of 2020 before its HBO reboot. But here’s the thing: Gilmore Girls has been streaming on Netflix since 2014, so why is it going down now?Why Rory?
All of this can be traced back to the existing fashion landscape. As of fall 2023, Rory “Who cares if I’m pretty if I fail my final exams?”Gilmore dresses “badly,” as a journalist wrote for Fashion in 2021; It’s utilitarian and timeless.
For glamour
“I never thought Rory was an elegant person,” Gilmore Girls costume designer Brenda Maben told Fashionista in 2016. “It has a good, solid, vintage flavor that you can use year after year without looking for something dated. “
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This is the mantra of “quiet luxury,” which prefers sober but high-quality pieces to an overly private expression. The term has been suffocating social media since the spring of 2023.
I found it a bit odd that the generations that proudly sing “eat the rich” indulge in a philosophy of taste that is sometimes directly related to morally ruined ultra-rich characters. Greed the fashion of Succession characters and celebrities like Gwyneth Paltrow (whose ensembles in civil courtrooms made headlines in late March).
Rory Gilmore is perhaps another example of this obvious disconnect, though his undeniable appearance is at least closer to that of teenagers and twenty-somethings, as are his alleged crimes against humanity. For each and every one of Rory Gilmore’s TikTok videos, it turns out that there is at least one that denounces the character as insufferable. In the case of fashion, sympathy and influence don’t have to intersect.
In a viral clip from the show’s pilot episode, Rory jokingly describes himself as “incredibly self-centered” in a verbal exchange with his first love, Dean. (It’s also worth noting that the tomato-red turtleneck sweater in this scene is very trendy, right?now. )
“I never saw this foreshadow all of their mishaps and mistakes in the long run,” TikTok user @afterworkwithalana captioned her post, adding, “Happy downfall of the Gilmore Girls!!”
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Thanks to Rory’s growing relevance, we want to publish a series of essays on why Rory Gilmore wasn’t so bad (in fact, Collider published one in September). Personally, I think it’s paved the way for today’s messy teenage heartthrobs. on the small screen, especially Devi Vishwakumar from Never Have I Ever and Belly Conklin from The Summer I Turned Pretty, however, that’s an unpopular opinion for other interesting shots.
For now, I’ll leave you with the words of TikTok user @skylar. alysha: “I hate the character as much as I want to, but I can’t deny that she’s a fashion icon. “
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Emily Tannenbaum is a writer, critic, and screenwriter based in Los Angeles. Follow her on X @ectannenbaum.
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