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Young adults appear in headlines promoting second-hand clothing, hacking Instagram on eBay and earning more than $300 for old finds.
This secondary confusion turns out to include much of GenZ’s shopping habits, pragmatic values, and virtual wealth. According to a study by Business Wire, the Internet-dependent generation is the largest in the United States and affects $600 billion in spending worldwide.
In the age of the best Gucci eyebrows and belts, there is an opposing subset of consumers on Instagram who opt for a more casual and herbal style. As Noa Ortiz explained in UC Berkeley’s Calibre magazine, the savings infiltrated Instagram “in reaction to the beloved and not easy symbol of the good looks emanating from Instagram culture.”
GenZ thrifters are sold to a type of eco-conscious surfer/skater, the antithesis of the Jenner-Kardashian clan, Insta-Fame’s fashion leaders. These thregistting retailers sell faded XL T-shirts from surf brands like O’Neill and Roxy, Levi’s denim shorts and oversized college sweatshirts.
Business Insider spoke to specialist businesswoman Julia Shum, owner of Low Tide Thrift, to find out how she distinguishes her instagram store. Their source of income varies depending on their findings; However, in a maximum of months you earn more than $1,000.
Shum, 21, is a student in Virginia and promoted second-hand clothing on Instagram last summer to earn extra money. “I thought I’d leave because I had extra clothes that I didn’t use anymore and I was looking to get rid of them,” he says.
He published about six articles on the first day of his new account. When he sold the pieces of his wardrobe, he learned that his page could be something bigger and started saving for more inventory.
“I started posting more, almost every day, just for that and earning the next numbers I was looking for,” he said.
Shum now has more than 36,000 subscribers and publishes 12 to 24 new pieces per week, selling its stock faster than ever.
From the beginning, it was imperative to be active and participate to win a sequel. He interacted with his subscribers and contacted similar accounts for more visibility. “Staying active was actually what made it take off much faster,” she says. “The most important thing was actually to take the time to devote yourself to the account.”
Shum publishes his story at least once a day, asking a question his fans can answer or giving him the opportunity to interact. In April, he opened a TikTok account for his store where he sells the clothes he threw that week and references his Instagram account. “TikTok has helped me succeed in new people,” he said. “This has played a vital role in my expansion and greater visibility.”
He said he also planned to create a Patreon account to teach others how to start their own savings business on Instagram.
Shum discovers his shares in local and th-to-do retail stores such as Goodwill. Prior to his shopping trips, he researched existing fashion trends and what is popular with his typical clientele, aged between thirteen and 24. Then examine almost everything in a store to make sure nothing is lost.
“Since I’m part of this age group, I already have a concept myself,” he said. “I look at what’s being sold lately in big stores and what other people are interested in, and then I look for it when I’m saving money.
Short blouses and knotted dyeing are fashionable among Members of Generation Z this summer, Shum said. “I’ve noticed that a lot of other people go back to old clothes and are more open to those kinds of styles in the ’80s and ’90s,” he says.
The beach please has also taken off, thanks to the popularity of the Netflix youth drama series “Outer Banks” set in North Carolina, resurrecting surf brands such as RipCurl and Billabong.
Shum hopes to bring more of this taste for surfing to women, who she says have historically overlooked the game. “It’s definitely a more men-oriented game and men’s friendlier clothes,” he said. “So I need to take this to the look of the Instagram girls and let them locate garments they like and aren’t for men.”
When it’s time to take photos of the ad, Shum places a white sheet in his garage and leaves his phone in a trash can. “In fact, it’s not something a professional looks like a studio in, but it works,” he says.
It bases its value on the charge on the brand’s online page or on the value of a similar taste online, taking into account the condition of the garment. “I make sure the values are fair. I’m not going to rate more than someone new would pay,” he said.
For example, Shum recently threw several old T-shirts and tank tops Billabong, O’Neill and La Mer. In the title, it includes the initial offer for the item: about $8, plus about $5 postage. It also includes the original value of the item, which ranged from $28 to $35. And it includes the following message in each title: “Please do not make an offer unless you intend to use PayPal, Square or Venmo and are in a position to purchase”. Subscribers comment on the message with the amount of their offer.
Once a visitor buys a piece, it explains in a direct message the payment-to-ship procedure, so that the visitor knows what to expect. Shum sends a package with stickers and a thank you note for a non-public touch, “so you know that both one and both revel in someone is an individual delight,” he says.