Citing IRI’s knowledge as of June 14, 2020, the wine logo now claims to be the tenth largest in the UK, with sales recorded through its prosecco logo in particular.
According to IRI’s sales knowledge over the same period, its i center prosecco label now has the best-selling logo on the UK market.
Last week, the logo introduced a new television advertising crusade in partnership with Celebrity Googlebox. The ad will air on ITV, Channel Four and Sky Media.
Dani McDonald, logo manager at i center Wines, said: “We are very happy to see such positive news for i center. These few months have been busy and we had to adapt our plans. A key strength of this logo is its ability to react to speed to provide answers to both consumers and customers. We are grateful to see this reflected in the success of the logo.”
Freixenet Copestick recently introduced an i-heart-branded Malbec at Morrison’s outlets and will also unveil a new crusade and a “brand access point” at Asda outlets on August 3.