Quick question: What do Brad Pitt, Addison Rae, Lori Harvey, Harry Styles, Ariana Grande and Scarlett Johansson have in common?Along with a few dozen celebrities and celebrities, they have created a skincare or makeup “brand” beyond two years. What as a way to revitalize the good looking industry has become Ulta shelves containing 30 versions of the same product. Let us communicate that.
Fonts characterize Rihanna’s successful launch of Fenty Beauty in 2017 to revitalize the concept of “celebrity as a commodity” and a wake-up call for other celebrities to bring good looks and skincare space. mind the key that made Rihanna a success: innovation. Fenty Beauty was established as the first good-looking inclusive logo with a base range of 40 shades, which was virtually unknown at the time. As for logos created through Alicia Keys, Halle Bieber, Kylie Jenner, and Cindy Crawford, how many expensive creams and serums do we want before that’s enough?
As consumers, we will have to take some responsibility. Money goes where cash is made. This sudden flow of attractive celebrity products is partly due to the good advertising fortune of pre-existing brands, even if this good fortune is short-lived. But why do we keep buying those products? An explanation of why it is the sheer force of fame. Of course, social media has desensitized us to the appeal that celebrities once had, yet we continue to turn to products that seem to be subsidized through other people we trust, aspire to, and aspire to. . Authenticity is a key component of marketing, and many of those new brands feel original because of the familiar faces attributed to them.
However, this does not excuse the fact that these celebrities perpetuate capitalism. Profit margins in the good-looking industry are insane; Producing a tube of lipstick can cost as little as $2. 50, but it would be a miracle to find anything for less than $10 at makeup retail stores like Sephora or Ulta. Yes, celebrities are other people too and deserve to be paid for the paintings they make. just like everyone else. However, when lines like Fenty Beauty, Kylie Cosmetics, and Honest Beauty make millions of dollars a year, and yet the staff who mix formulas and package products are still criminally underpaid, I think it’s fair to say that those numbers have gone beyond survival and lifestyle paints. This is exaggerated and unsustainable.
A not unusual excuse that celebrities use to explain that entering the area of good looks is a way to supplement their income; It’s not unusual for a celebrity to talk about feeling the pressure to maintain good fortune in their respective industries. Lil Yachty has been fair about the constant desire to “chase a bag” or place works in his lifestyle. While it doesn’t (yet) have a skincare logo, I think we can use its logic to critique the entire celebrity culture and practices it encourages, such as creating an attractive logo to serve as another source of income. If millionaires are struggling to make ends meet in a capitalist system, what does that tell us about capitalism?If capitalism does not paint for those for whom it is intended, how can we hope to do so by painting living on less than a quarter of its income?
Celebrities need us not to forget that they are human beings, but it would help if they acted accordingly. Until then, we will have to recognize them for what they are: capitalists. Instead of living in a world where the rich and influential concentrate on solving genuine problems, they exploit naïve enthusiasts with overpriced scrubs that they probably don’t use. The solution, you ask? First, make an investment in sustainable, quality products created for consumers, not to make a profit. In addition, consumers will need to recognize the extent of our collective power. Fans have a real price in our virtual world, and it’s time for us to use them to our merit and demand more for ourselves. Only then will we begin to find a formula that works for everyone.
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