Sorry if I’ve just gotten used to reforming Pilates and the “clean girl” craze: a new wave of trends has arrived just in time for the new year, all of which will (apparently) shape your 2025. Ellie Muir dives into the sublime (dissolved (wellness fees) and potentially ridiculous (kindergarten core?)
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I’m not making the rules, but if you didn’t spend the year 2024 contorting yourself in a medieval-looking apparatus in a reformer Pilates class, then you were embarrassingly out of touch. Well, that’s an exaggeration. What I mean is that 2024 was the year everyone, including your grandmother’s friend’s cousin, became obsessed with wellness. Over the past 12 months, we’ve noticed a slew of luxury wellness trends, once reserved for the rich and famous, seeping into the lives of us mere mortals.
We’ve witnessed reformer pilates studios appear in every city, teens (worryingly) using anti-ageing skincare products, adults becoming self-anointed pharmacists as part of the magnesium craze, and some of us falling for the “healthy” yoghurts supposedly packed with protein. And let’s not forget the people wearing those creepy LED face lamps that apparently de-age you but really just make you look like Lord Voldemort. There’s obviously a lot to unpack.
When it came to fashion, things got almost mundane by comparison. Across womenswear, a minimal, neutral and unremarkable aesthetic – known as the “clean girl” look – became the norm. The style, involving minimal makeup, unbranded clothes and muted tones, is so ubiquitous that one influencer is suing another for “stealing” her image. The year in fashion even saw our socks targeted for derision: Gen Z deemed anything other than calf-high white socks as deeply uncool. Elsewhere, people began wearing their phones as accessories via the phone strap craze, leopard print made a comeback and Barbour-style jackets became vogueish.
You might be susceptible to forgetting everything I wrote in the article once I told you that Vogue’s annual industry survey found that respondents agreed that the concept of “trend” was officially dead. The survey, conducted among more than 100 industry professionals, concludes that while trends will never cease to exist, they are more ephemeral and short-term than ever. This doesn’t mean we can’t expect what awaits us in 2025 – or what trends will likely condemn us to death – we just want to be ready, never get attached to them. So, ahead of the new year, I spoke to trend forecasters, stylists, and wellness experts about the kind of flavor we can expect from 2025 onwards.
In recent years, many young women have undergone injectable cosmetic treatments, lip and cheek fillers, to achieve plump, sculpted faces. But, as the short-term nature of those trends might suggest, those good-looking criteria don’t last long. According to beautician Dr Ed Robinson, who has clinics in Altrincham, Cheshire and Harley Street in London, many more people will be looking to counteract the effects of injectables in 2025 as the trend falls out of favor.
“We can expect to see more and more people without the ability to dissolve a dermal filler, especially if they have large amounts accumulated over time,” he says. Over the past year, dozens of celebrities have chosen to dissolve their fillers after feeling like their face didn’t look real, or after having a puffy, puffy appearance known as a “pillow face. “Robinson believes that normal consumers will start to get attached to suits. “The trend of having too full, plump lips and faces are disappearing and fewer and fewer women are asking for giant lips,” she says.
Whether or not you’ve ever picked up a fishing rod in your life, you may well adopt fisherman style in 2025. Think beige cable knit sweaters in the winter, a yellow raincoat for spring showers and leather fisherman sandals for the summer. According to Pinterest’s annual trend report, the “effortlessly cool town fisherman” vibe will be embraced by Gen Z and Gen X next year, even if the ocean is nowhere in sight. According to the social media app, searches for “fisherman sandals” have increased 30 per cent, while searches for… “sardine tattoos” are reportedly up 80 per cent. You can choose to believe this or not – maybe it’s just a load of carp?
If you had been paying attention to fashion trends in 2024, you would probably have noticed how leopard print jeans are the pants of the moment. The print has become so popular that Danish woman Ganni released a leopard-print jacket in collaboration with Barbour. But in 2025, the entire zoo will be thrown into the mix. Any animal print will do, whether it’s a crocodile, giraffe or snake, according to Simone Oloman, founder of same-day fashion delivery app Need It For. Tonight.
“Animal print will be a wardrobe staple in 2025, cementing its position as an unbiased vintage that will never go out of style,” says Oloman. “From ambitious leopard patterns to sophisticated snakeskin textures, these prints offer endless versatility and enhance any look. “
Forget reforming Pilates: Next year, other people will find alternative ways to unplug through healing sound, which consists of special sounds and vibrations to promote physical and intellectual well-being. It may be a centuries-old ritual, but sound healing studies are becoming increasingly common as more Londoners flock to their lunchtime for a quick consultation to ease away from the stress of the day. Recent reports imply that the acoustic treatment market is poised to grow at an annual expansion rate of approximately 25. 3% between 2024 and 2030, according to Market Research Future. The evidence is already done: last August, the Royal Albert Hall hosted a sold-out immersive sound bath consultation with sound therapist Simone Salvatici.
Madeleine Jago, senior clinical psychologist and co-founder of wellness center Seven Lion Yard, points to the practice’s growing popularity. “Music therapy, the most studied form of sound healing, has shown benefits in reducing anxiety, depression, and pain,” says Jago. “Other techniques such as binaural beats, singing bowls, and singing can also help reduce tension and improve mood by engaging and calming the nervous system. Participants usually close their eyes or wear an eye mask, which contributes to internal concentration and mirror image that is difficult to achieve on a busy day.
The past 12 months may have been the year of the “clean woman aesthetic” (think muted color palettes, the best hair, and homes decorated in “millennial gray”), but next year, beige will be replaced by a more expressive, individual style. . People will rebel dressed in prints, brighter colors, and flashier makeup. Just give us anything, literally anything, that’s so boring.
Fashion constantly recycles – and you only have to look back at the past few years to see how Nineties trends like low-rise jeans, micro T-shirts and tattoo chokers have all made a comeback at various intervals. One trend that’s yet to make a return, though, is the chunky highlight. Think the harsh lines scorched into millennials’ hair circa 2007. There’s evidence of the trend already coming back: when Y2K pop-punk queen Avril Lavigne reignited her career this year, she did so wearing her signature hot-pink stripes in her hair.
This is a far cry from the comfortable, sophisticated hair color trends that have been dominating the hair industry lately. In recent years, women have opted for balayage, which is when the hair is subtly highlighted along the entire length of the hair (rather than creating a hard mane). line at the roots). All of this will be forgotten in 2025: highlights will return faster than you can sing “He a skater boi” on New Year’s Eve.
The powdered green tea drink, matcha, seemed to have been added to the menu of every single cafe this year and has therefore become a prestigious symbol of wellness, thanks to its supposed health benefits. fitness. But matcha is just the beginning of a burgeoning wellness beverage movement that will see your daily latte order spurned in favor of better-for-you drinks that supposedly contain supplements like collagen, magnesium, and lion’s mane.
Research shows that members of Generation Z drink less coffee than their millennial and Generation X ancestors, and that an overwhelming majority of adults overall need to decrease their caffeine intake for the sake of greater health. By 2025, many of us will ditch coffee shakes, sleepless nights, and core-focused palpitations for wellness-focused coffees. Take a look at the market: the new trendy drinks brand, called DIRTEA, sells a mushroom coffee that combines lion’s mane, B6, B12, pantothenic acid and folic acid, with a small dose of caffeine to probably give you energy and provide a kind of well-being at the same time. Expect to see your local coffee shop feel more like a Dutch one
The next calendar year is your chance to embrace the fashion child in you. As a component of Pinterest’s planned “All Dolled Up” trend, taste statements like T-bar Mary Jane shoes, pastel colors and exaggerated proportions that play on childhood nostalgia will usher in. in an era of playful style that is fostered through a three-year-old in kindergarten. “In 2025, other people will have to see life from their own dollhouse,” the company predicts. “People will adopt a playful approach to doll-flavored makeup, cute room ideas and necklace charms in the most elegant colors. “
If you have become hyper-aware of numbers like 111, 222, and 888 in 2024, then you are not alone. Angel numbers, a series of numbers believed to imply a hidden message from an angel, have been widely adopted this year. while other people have been looking for symptoms on their receipts, watches or bank statements to verify they are on the right track. But it turns out that this is not enough: in 2025, other people are seeking IRL advice from intuitive psychics and decision-making process practitioners. According to Sarah Lloyd, who runs the biannual Mind Body Spirit Lifestyle and Wellness Festival, more and more people will turn to alternative resources for all kinds of life advice. .
“Many individuals are turning to these sources not just for predictions, but also to validate their intuition and make sense of complex life situations,” says Lloyd, pointing out that the attendees at the festival are increasingly drawn to the psychic speakers each year. “This trend continues to serve as a means for many to seek reassurance and clarity on their paths, reinforcing the importance of trusting one’s inner guidance,” she says.
It may sound like an episode of Black Mirror, but some of us will be running around the gym with an AI voice telling us exactly what to do. That’s right: AI-powered private running shoes are expected to see a surge. in the coming year, with the rise of smart apps connected to gadgets and wearable devices, according to logo experts at JV Publicity. Hyper-realistic AI trainers have been designed to welcome users, help them with unadvertised educational plans, and provide human services. answers to fitness related questions. According to JV, a program called Freeletics Coach provides real-time guidance, feedback and motivation. You will never have to jump to the stars alone.
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Fisherman’s taste is one of the trends expected for 2025
Fisherman’s taste is one of the trends expected for 2025
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