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Fans of YouTube star David Dobrik know Natalie Mariduena as the “assistant to David Natalie” and her Chicago friend from years of training.
Officially, Mariduena is an executive assistant to David Dobrik LLC, and when she is not featured in Dobrik’s vlogs or TikTok videos, she works with her to grow the developing business.
Mariduena’s involvement began a few years ago when Dobrik, who with 18 million subscribers is one of YouTube’s most popular creators, asked him to go to Los Angeles to help her.
“I stayed one more semester at school and my parents would kill me if I wasted all that money,” Mariduena told Business Insider, so if he gave up, he left Chicago in 2017 and flew to Los Angeles to do an internship with David.Dobrik LLC to obtain a school credit.
“His business was developing significantly and he needed additional help,” he said.”And I’ve been a bit of a fraternal and guilty figure.”
Since then, Mariduena and Dobrik have famous influencers, with consistent media hypotheses about whether they are dating (they are not) and new television projects with Discovery and Nickelodeon.And Dobrik recently bought a new $9.5 million mansion in Los Angeles.
“Although I hesitated at first, I am very pleased to have taken the decision to move here and paint with him,” Mariduena said of her paintings with Dobrik.”This has evolved from this internship to credits to this genuine role I have in managing the corporate in which it is located.”
Although Dobrik and his team are very popular online, those who are not exploited in the influencer world may not perceive their business.
“Even my parents are at all times because there’s really no description of the right assignment or title,” Mariduena said.
“I was definitely given to this attitude as, ‘OK, I’m going to stop by to do this six-month internship, and then I’ll stop by to go back to Chicapass and continue to live my life,'” she added.I temporarily discovered that this was not the case and that I was looking to stay in California and paint with David for a long time.”
Since then, Mariduena has an influencer herself, with four million fans on Instagram, a solo manager (she has signed with Digital Brand Architects), logo agreements and even 215,000 subscribers in her closet account (a separate account that some influencers make in particular for outfit photos).
But she said everything that was part of the biggest team.
“As much as I have my own fans and things like that, David and I do everything together, and it’s not me doing my thing, as much as, for example, there are a lot of women following.David and we have followed and hold on to our history and friendship,” he said.
When it comes to your videos, Dobrik is the guy behind the camera and relies on your friends to help you create engaging content.
“Every time he makes a decision, there are 10 other people involved,” he says.”I think that’s a kind of thing that is and how we keep painting in combination as such a smart team.”
Since the coronavirus pandemic hit the United States, Dobrik has stopped recording weekly videos for his YouTube channel, hasn’t posted a video since April and stopped posting in March.
Mariduena said she was looking to recreate YouTube videos, but for now, Dobrik is focusing on her most recent project, a TV screen for Discovery and content filming for TikTok (recently she was one of 19 other people who made money from TikTok’s new art film).background.)
During the week, Mariduena is with Dobrik to help her on set or attend meetings and overall her schedule is much less exciting than what is shown in her four-minute vlogs, she said.
“It’s much more mundane than other people think,” he says.”There are many emails, calls, a lot of rest and scrolling through social media and seeing what other people like.Especially in the forties, there are several occasions when you will simply look again at the old vlogs and remind us how much we laughed and how we did it.”
His “favorite moment of all time” the day Dobrik married Lorraine Nash, the mother of Vlog Squad member Jason Nash.The wedding was a sham and lasted about a month.Dobrik filmed the wedding, which took place in Hawaii, and this video has been watched 12 million times.
“They had a verbal exchange that day, and then that night we were on a plane to Boston to propose to their mother,” Mariduena said.”It’s so epic.”
His favorite moment of delight was a logo with the corporate video game Electronic Arts.
“One of the most luxurious vlogs we did was that we went to Miami with EA, they rented us a personal plane and picked up our friend in Chicago.There were cars, a party and the beach, a yacht, just the ultimate epic.vacation we can think about, and it’s so wonderful because we can do it together.Array, ” he said.” These are the most productive moments. When we all leave together.”
There are a number of lucrative tactics in which influencers have evolved their businesses, such as working with brands in long-term partnerships and promoting products.
“In fact, I didn’t see, especially a few years ago, how influencers and social media personalities were monetized,” Mariduena said.”If you’re not there, it’s hard to perceive.”
In December, Dobrik’s company diversified into the global app by launching David’s Disposable, a photo app designed to mimic the fun of a disposable camera.The app has gained 2 million users in two months, and Mariduena is part of the development team that is headed to launch a new “more extensive” edition called Disposable 2.0 until the end of the year.
In March, Dobrik told the Wall Street Journal that Fanjoy’s custom products accounted for most of Fanjoy’s revenue.The company is helping you design, expand and distribute a new collection of hoodies, T-shirts and other branded pieces approximately once a month.is in communication with Fanjoy almost to help design concepts for long-term collections, Chris Vaccarino, CEO of Fanjoy, told Business Insider.
“For me in particular, I love fashion and I love clothes, ” said Mariduena.”That’s what translates into my dating with Fanjoy, and the reason I’m so practical is because I love it and I think it’s a laugh.see someone dressed in a design that I invented.”
In addition to merchandise, Dobrik’s company also operates with brand deals, and Mariduena said she had been very helpful in those projects as well. Dobrik is known for putting his own spin on the donations he makes, such as brand cash to surprise his friends with gifts like a new Tesla or paying his tuition.
Mariduena said brands perceive and are receptive to changes or changes in influence campaigns, as this will make the campaign “instantly more successful.”He said that some brands had relied on them from the beginning and that others gradually began to perceive them.
Overall, succeeding is “a lot of difficult paintings and a bit of luck,” Mariduena said.
“The first thing I learned about running with David, and having the role I have, is that everything he does is very fast, whether it’s YouTube videos or when he has a concept that he needs it to run very temporarily,” he says.”A lot of the other people we partner with perceive this about David, and how we do all those funny things so temporarily is this mutual perception, and they’re convinced we’re going to do something great.”
Learn more about Dobrik and influencers in Business Insider:
A YouTube video editor that works with David Dobrik’s Vlog Squad has explained what it’s like to film the most productive creators, from personal airplanes to fast response times.