Today, Instagram is one of the world’s largest and most successful social media networks with over one billion active online users per month.
The platform also has a source of profit for many users: if there could be a social network called ‘the country of influencers on social media’, of course it would be Instagram.
Not to mention that influencers didn’t exist before the Instagram boom.
There were many other influential people on social and classic media.
However, Instagram would possibly have introduced others to the easiest way to become famous.
The only content required were aesthetically pleasing images with live love subtitles and it is possible that the next girl/boy/person might like Caroline Calloway.
Instagram is going through its own life cycles, it’s not easier more authenticity and a less polished aesthetic in today’s user component.
But it doesn’t look like social media influencers are going anywhere (even if the network makes the decision to completely eliminate vanity metrics).
Instagram is strongly related to female influencers. Think:
Perhaps women are more susceptible to the visual side of the social media platform or more accustomed to being evaluated for their appearance, which is sad.
But, hey, if you can make a career out of it, come on in, girl!
That said, it’s a good place to take a look at Instagram’s most productive influencers and see what their secrets are to succeed on the platform.
Of course, the most popular women will in fact be real-life celebrities, however, their presence on Instagram can be one thing in their real life fame.
Also, figuring out the maximum number of influential women on Instagram can give you much more data than an undeniable list of names, as I’ll show in this article.
The questions I have to ask are:
What makes them so popular? Are these your positions or external circumstances?
Does their good fortune on Instagram translate into the amount of discussions about them on social and classic media?
Does the largest number of subscribers result in a higher participation rate?
These are questions born of boredom and curiosity.
Instagram’s 10 most sensible women can give us an idea of what makes you popular on social media and even give recommendations to social media executives about their Instagram strategy.
To describe our 10 most sensible women on Instagram, I used the following knowledge and knowledge of Instagram participation and the knowledge of social listening provided through Awario. (Disclosure: painted in Awario)
I looked for the method behind our 10 most sensitive ones to highlight what metrics could tell us about the influence of social media.
To identify the maximum popularity on Instagram, I had to identify some criteria to estimate the influence on the web.
If you’re looking for “the other most popular people on Instagram,” you’ll probably find a list of the most tracked accounts.
However, the number of fans is enough for an influencer.
At the very least, if you’re looking for genuine influencers (i.e., others who have an unwavering audience that they can influence with your posts), the number of subscribers shouldn’t be your only indicator.
It’s too simple to take care of and can explode with a little money.
So what can be used to influence social media?
I have known 3 important signs of a person’s influence:
I used those 3 to calculate the influence score.
Here’s how the 10 influential highs were selected:
I discovered a list of up to 50 in a row on Instagram from Social Blade.
For them, I counted the average likes and comments from the last 20 posts.
I will focus on the number of posts and not on posts from an express time era, as all the women on the list post with another frequency: while Kendall Jenner stores her photos almost every day, Beyonce is much more sober. Poster.
I also set up social media tracking alerts on Awario to see how they are discussed online.
In the category, I counted a score for the woman by assigning a score of one hundred to the highest price and calculating all other scores opposite that price. To clarify, here is an example:
Ariana Grande has the most fans on Instagram: 193618197.
I gave this number a score of one hundred points, then counted Kylie Jenner’s score by dividing her fan count by the number of Ariana fans: 184113 286/193 618197.
I multiplied the result by 100 and got Kylie’s score – 95.
Once I scored for one of the categories, I counted the final average price: the influence score.
Now we have the results!
What can we tell at first glance from the list?
First, if you know the trendy pop culture, you will recognize that the list is basically made up of pop artists and members of the Kardashian-Jenner family.
In fact, three of the sisters on the exhibition were on our list.
Two of the list are blacklisted, all Americans.
That’s pretty much all the information you can get from the names in the list.
However, we don’t have to limit ourselves to the list!
With the knowledge I’ve gathered and the knowledge of social listening provided through Awario, we can take a deep look at the 10 most sensitive and notice more compelling facts about those women and Instagram fame.
While in the general classification we focus on combining other data, it is also attractive to break down the category and see which influencer has had the most success in which category and what exactly affects the influencer’s score in specific cases.
Let’s see!
193,618,197 Subscribers
The young pop artist has the best scores in almost every single category, but in this one it is absolutely incomparable.
In fact, if we take a look at the list of the maximum accounts in a row in general, separating them by sex, Ariana ranks third behind the official Instagram account and Cristiano Ronaldo.
(In addition, Ariana is seven years younger than Ronaldo and does not yet have bronze statues made in her honor.)
What is appealing is that in terms of participation measures, Ariana has scores as high as some other women on the list.
Perhaps the explanation of why it is that although it is published a lot, it is not the highest quality content.
Your feed not only contains excerpts from photo shoots and selfies, but also pictures of your dogs and poor quality moon videos.
This authenticity has attracted his followers, but it may not be the most productive strategy to keep other people engaged.
6396985 I like it on average
The average number of Kylie Likes combined with a higher number of fans placed its overall moment.
It also publishes quite a bit, more than 7 times a week on average.
However, it’s much more organized: it publishes many engaging images and turns out to think about color coordination by posting multiple images of a session or a separate position to give it a more consistent feel.
She also publishes promotional articles for her make-up brand.
Still, your Instagram doesn’t seem too promotional or refined, as it stores your daily life and actively uses stories for more everyday content.
62502 Comments on average
Although Billie doesn’t have as many fans or likes like it as the other women on the list, her average comments are what took her to third overall.
The most commented post is the one about the hashtag #AllLivesMatter, this debatable topic has generated more than 172,000 comments.
Note: Taylor Swift is the only user among the 50 most sensible to have their comments disabled, it is the result of online hatred that has been earned over the years. The feedback metric is not taken into account when calculating your influence score.
92100 mentions in a month
Another victory for Ariana Grande! Awario has obtained 92,100 mentions from Ariana on Instagram, Facebook, Twitter, YouTube, Reddit and media websites.
By researching social listening data, we can be more informed about your mentions.
For example, men and women are interested in the singer, with a little more attention from women.
We can also read about which topics generate conversations about Ariana Grande with the Cloud Topic.
The two main topics of discussion are the bachelor “Rain On Me” through Lady Gaga and Ariana and the fact that she has become the ultimate artist followed by the moment on Spotify.
This 10 most sensible is the only rating in which it appears!
Since we’ve already turned to social listening data, let’s analyze the data.
One to analyze the mentions online is to take a look at your feelings.
Calculating the Net Sentiment Score, the percentage of negative and positive mentions for women.
We have evolved to the most loved and the most debatable of our influencers.
42 / Net sentiment score
Selena Gomez has the sentiment score: 42 out of 100.
This is that the vast majority of his mentions are positive.
If we take a closer look at the theme cloud, we can see that many social media users are talking about launching their new video with artist Trevor Daniel.
One of the main words is love, which may be the best feeling score.
-23 Net sentiment score
Tactfully, I don’t call this segment “the most hated,” but it turns out Kylie Jenner has a lot of social media complaints.
The subject cloud helped identify the explanation for this low sentiment score: the complaint surrounding one of their Instagram posts.
The photos were taken in the local land of the Navajo, which is intended to be closed to tourism.
This shows how an Instagram post can gain a reputation from you when you’re an influencer or running with an influencer: take note, social media administrators!
Preferred white at its best. KylieJenner can do a photo shoot in the land of the Navajos BUT Navajos has closed those sites because COVID and OUR other people are blocked. Have you donated to the country and the Navajo tribes land on you while you potentially expose them? No. Https://t.co/zYyjpsTZYA
– Tededion Queen✨?? (@traciej_) July 12, 2020
18.3% mention consistent with the logo account
One of the social listening measures to be taken in Awario is the breakdown of the account types: non-public account or trading account.
The maximum user commented on Beyonce’s corporate accounts.
If we take a look at the influencers who mention it, we see many accounts held through organizations and brands, only through news corporations and media, but also, for whatever reason, through the Manchester City football team.
62.2% of mentions are through women
Do gender research to see if more than one influencer has been talked about through men or women.
Women in our 10 most sensitive have equivalent reserves of men and women who communicate about them, although there are some exceptions.
Kendall Jenner has a high proportion of women who talk about her; this would possibly be the case because it works in the fashion industry and many women are interested in fashion.
58.2% of mentions are men
Although the difference is not huge, Katy Perry’s mentions come more from men than women.
Now that “more, more” is known, let’s take a look at the issues our influencers communicate on Instagram.
Social listening allows us to analyze the subtitles of published videos and photographs and locate the feeling in them and the most sensitive not unusual to our most sensitive 10.
Using Awario’s whitelist in strict mode, I created a social media tracking alert that only brings combined posts posted through our 10 most sensitive influencers.
We have analyzed a total of 925 publications in the last 3 years.
These publications have garned over 137 billion impressions!
It’s an influencer’s.
To get started, let’s take a look at the general feel of Instagram posts posted through the most influential women.
As you can see, most of the feeling is positive, can this be just evidence that positivity attracts people?
To see what our influencers are so pleased with, let’s take a look at the theme cloud where presentations repeat words and phrases.
From the beginning, we see that “satisfied” and “love” are the greatest words in the cloud: the satisfied word was discussed 47 times and the word love 84 times.
No, the sentiment of the messages is so overwhelmingly positive.
Other words are:
What conclusions can we draw from this data?
Well, to be a successful influencer on social media, you must:
For many women on the list, Instagram is not the turning point in its fame.
It’s highly unlikely that Beyonce’s album sales can be attributed to her Instagram activity: and she knows that because she rarely posts.
Conversely, for some women, Instagram is the main focus, and their posts are analyzed through the media.
They use Instagram as a platform for classified logo ads and engagement with their enthusiasts, and this tactic puts them at the top of the list than other more established celebrities.
All in all, you don’t want Instagram to become famous, but it can help.
And don’t upload the words “happy” and “love” to your subtitles from time to time.
More resources:
Image credits
Images in the post: Awario All screenshots taken by the author, July 2020
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Anna Bredava is marketing director of Awario, a social media tracking tool. He specializes in social and social listeningArray.. [Read the full biography]
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