SHENZHEN – Italy’s most sensible fashion school, Istituto Marangoni, recently expanded its presence in China by doubling the length of its campus in the southern city of Shenzhen, Guangdong province, in a bid to breathe more life into the fashion industry. technology center fashion.
The fashion will move its Shenzhen campus from Nanshan District to a new campus in Futian District, which will be about twice the length of the original.
“Our overall enrollment will also at least double,” said Robin Fang, president of the Shenzhen School of Istituto Marangoni, at the Shenzhen campus relocation signing ceremony.
Fang revealed that he plans to welcome the first organization of new scholars to the new campus in September this year and has already won scholar programs in China, South America, Europe, and elsewhere.
In 2016, with the collaboration of the Italian government and the municipality of Shenzhen, Istituto Marangoni opened its Shenzhen school in Nanshan district.
The fashion school offers a number of courses in the fields of fashion design, fashion communication and control, and luxury logo control and marketing.
“If you need to know more about Chinese women’s clothing, stop in Shenzhen, especially Futian,” Fang said, adding that since China’s reform and opening-up, Futian has amassed a gigantic number of women’s fashion brands, demonstrating Shenzhen’s benefits in the campo. la fashion industry in addition to generation and finance.
Futian District is home to more than 2,000 fashion logo companies, including Koradior, Marisfrolg, Ellassay, and Yinger, all of which are well-known logos at home and abroad. The length of its fashion industry has exceeded 120 billion yuan ($16. 89 billion), which is equivalent to about a quarter of the total length of Shenzhen’s fashion industry.
A study report on the fashion industry in Shenzhen published in March last year showed that the city has one of the national bases of the fashion industry, with the maximum of comprehensive business categories, the maximum of original brands, the maximum evolved business support, and the maximum agglomeration. vital effect.
Now, the industry volume of Shenzhen’s traditional fashion fields, such as clothing, watches and jewelry, and emerging fashion fields like consumer electronics and creative design, have both exceeded 1 trillion yuan, the report said.
Emanuele Colombo, educational director of Istituto Marangoni’s Shenzhen school, has lived in Shenzhen for almost two years and believes the fashion industry there is vibrant.
“We’re seeing a lot of other trends emerging from this place, and I think those trends will influence China and the world,” he said.
“Shenzhen is also a very open coastal city with a wealth of inspirational resources and is friendly to young local designers as they can expand their brands there,” he added.
According to Fang, the Shenzhen school will be a vital bridge connecting China and Italy, and even the global fashion industry, bringing high-level education concepts in the overseas market, concepts to the overseas market and global fashion resources and creating a platform for external skills training. fashion exchanges and innovation for Shenzhen.
“The Institut Marangoni will be committed to educating designers with creativity, skills and foresight, and we look forward to seeing more fashion designers come out of here in the long term and shine on the foreign stage,” Fang said.