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Clothing corporations affected by the coronavirus pandemic have used synthetic intelligence generation to drive declining sales, expecting the designs and colors that will introduce the trend.
A provider of this generation is Neural Pocket Inc., a Tokyo-based start-up that manages a formula that automatically collects great clothing-related knowledge on fashion websites, Instagram and other social networks to analyze daily trends.
The company predicts upcoming successful products by analyzing knowledge about colors, designs and clothing lengths.
This AI generation technique is new to the apparel industry, which is sometimes based on the delight and intuition of designers to expect trends.
But as the coronavirus pandemic wreaks havoc on retailers, demand is developing to expect long-term smart items.
Neural Pocket said in April that its research had revealed a replacement in trend colors amid developing pandemic considerations. His knowledge advised that whitish clothing, known for giving a sense of safety, would be popular.
The company has partnered with a clothing organization from the main store Aeon Co. for the progression of new pieces for next fall and winter.
Another artificial intelligence company, Sensy Inc., has developed software that analyzes knowledge collected at the “point of sale” or where consumers pay for products or in stores, adding data beyond visitor purchases and the frequency of their visits.
Sensy provides this knowledge of customer expenses to TSI Holdings Co. and other major apparel operators, who will then use this knowledge to optimize store staff and expand new products.
“The clothing industry as a whole is increasingly attentive because of the influence of the coronavirus pandemic,” sensy CEO Yuki Watanabe said.
Zozo Inc., an operator of online clothing store Zozotown, said it began generating synthetic intelligence in June to automatically create visitor lists for sales promotion correspondence after analyzing parts that go beyond shopping and tastes.
“We hope that these letters will contribute well to the actual purchases of the products,” said Ryuji Noguchi, a senior official at Zozo Technologies Inc.
The coronavirus pandemic and state-of-emergency declaration from April to May caused the transient closure of many clothing outlets. Many consumers are wary of visiting outlets due to fear of viral infections, according to a branch industry group.
Consultans Roland Berger Ltd. estimate that sales of the national apparel industry by 2020 will fall by 30% compared to last year.
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