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By Emily Tannenbaum
Jennifer Lopez is the newest celebrity to jump into the beauty and skincare game, and we couldn’t be more prepared.
Seriously, it seems that each and every A-lister is launching a good-looking logo in those days. Selena Gomez has a rare beauty, Lady Gaga has given up Haus Laboratories and there’s nothing more to say about the genius of Rihanna’s makeup and skincare company, Fenty Beauty. (If you haven’t already purchased your new tonic, Fat Water, what are you waiting for?!) Even Alicia Keys, who has taken a step back in makeup, offers her own skincare line with ELF, which could no longer be in the brand for her.
However, when Lopez announced his new good-looking business on August 24, we shouted audibly. Here’s everything we know.
The name: JLo Beauty. La 51-year-old woman dropped the news on Instagram with some selfies, probably dressed in some of her products. “Sunset Glow, ” replaced the photos. ” #JLoBeauty’ll be here soon. “
When will he be here? “Soon, ” apparently!
López has already reveled in launching a perfume empire. According to WWD, before launching its 25th perfume in 2019, its perfume franchise was estimated at $ 2 billion.
He’s been leaving clues for a while. On August 9, Lopez posted a brilliant selfie video, teasing her new project. “I woke up this morning with wonderful gratitude and emotion,” he captioned the clip. “You know why? Comment below if you want to know what I am. Who runs on!”
Reveals the care routine, doesn’t it?
Okay, she also told us bluntly that this was going to happen. “I’m going to introduce a skincare line. I’ve been running it for a long time because I don’t need to publish [just] nothing,” Lopez told Refinery29 in 2018. “It’s going to be anything that works. That’s what you can count on when my call is for anything. “
Obviously other people are panicking.
https://twitter. com/limitlessjlo/status/1297700401098129409
https://twitter. com/mariamjIo/status/1297702826530033665
https://twitter. com/erika_jlover/status/1297704498278866944
https://twitter. com/dylanJLover/status/1297711838700896256
And now we are waiting. This message will be updated as more data becomes available.
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