This new crusade marks a series of firsts for the Natural Diamond Council, as well as its first Hollywood star. This is the first celebrity-centric crusade for a (brand-independent) diamond organization, adding a significant contribution to an industry that supports the livelihood of approximately 10 million others worldwide. It is also the first crusade committed to NDC’s “Only Natural Diamonds” platform, and the first marketing initiative to provide such a varied list of jewelry designers who paint with herbal diamonds in an exceptionally modern way.
