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McDonald’s has partnered with regueton star J Balvin for his celebrity association.
The fast food giant announced that he would partner with Balvin on Monday, following the deal between McDonald’s and rapper Travis Scott. Like Travis Scott’s collaboration, the association will focus on Balvin’s favorite food at McDonald’s.
J Balvin’s meal includes a Big Mac, medium fries with tomato sauce and an Oreo McFlurry. La meal, which includes pieces that are already on McDonald’s menu, can be taken from October 5 to November 1.
Unlike Travis Scott’s $6 meal, the value of J Balvin’s food will vary by location; However, if consumers place an order through the McDonald’s app, they can get the Oreo McFlurry for free.
As a component of this collaboration, McDonald’s workers will get traditional T-shirts designed through Balvin. Balvin said in a press that there were “more surprises” coming from the components.
McDonald’s collaboration with Travis Scott was a huge fortune after its release in early September. Sales increased so much that launches began to run out of ingredients for Quarter Pounders, the central component of food.
“McDonald’s stands out among its limited service pairs after the arrival of Travis Scott Meal, which has resulted in a significant acceleration in trend in recent weeks and can take the percentage of its competitors,” Stifel’s Chris O’Cull wrote in an industry update last week.
Jon Tower of Well’s Fargo also talked about the partnership with Travis Scott on a recent note that McDonald’s “is the place to eat best placed to acquire sales and repair habits” when consumers return to eat.
Read more: McDonald’s is the top of the chain that will likely thrive in the months and years that follow as restaurants struggle to get out of the pandemic, analysts say
According to Tower, Travis Scott’s collaboration has helped McDonald’s connect with consumers between the age of 11 and 24, an organization mcDonald’s has struggled to succeed in for more than two decades.
McDonald’s U. S. marketing director Morgan Flatley told Business Insider last month that McDonald’s needed to paint with stars like Scott to continue applying and convincing Generation Z. According to Flatley, other people under the age of 34 “are increasingly struggling to succeed in brands. “
“The way they interact with the media is different,” Flatley said. “They are more recommended than any other generation. They’re very accountant on social media. They count a lot on their friends. “
Read more: The story of McDonald’s collaboration with Travis Scott as the fast food giant daess into his ‘marketing war treasure’ and franchisees protest the partnership
Flatley had said in the past at an internal assembly that McDonald’s s sought to convince younger multicultural clients.
“We are beginning to lose our young African-American and multicultural consumers,” Flatley said at an internal assembly in June, the recording of which he received through Business Insider. “We want to make sure we look through the prism of our operators. , our team and others to talk better with young African-Americans as we move forward. “