Cactus Jack sent his enthusiasts to McDonald’s, and more than expected he ordered Travis Scott’s food.
A week after the launch of collaborative food between the rapper and the fast food chain across the country, some restaurants lack key ingredients, adding quarter-pound beef, bacon, chopped onions and grated lettuce, according to a McDonald’s memo received through USA TODAY on Tuesday.
“We have created a program that is so attractive to our consumers that it expands our world-class chain; and if demand continues at those levels, more restaurants will break the matrix,” McDonald’s said in the memorandum sent to employees, owners and operators. the country.
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The $6 collaborative meal, which includes a quarter pound of cheese, bacon and lettuce, an average order of fries with fried fish sauce and a Sprite, is scheduled for October 4.
The promotion will continue but, as of September 22, to get Travis Scott’s meal for $6, you will need to apply for the McDonald’s app.
McDonald’s showed that the shortage of sources was due to overwhelming demand, the forthcoming transfer of promotion to implementation only, and other key points defined in the memorandum to USA TODAY.
“In fact, it’s been so illustrated that some of our restaurants have temporarily exhausted some of the food ingredients,” the chain told USA TODAY. “We work hard with our suppliers, vendors and franchisees to fill the affected restaurants as temporarily as possible. “
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On Wednesday, McDonald’s will begin promoting spicy chicken McNuggets and has a one-day contract to buy one by one loose called “Spicesurance”, a promotion that was planned in the past and will only be available in the app.
This collaboration is the first time the fast food chain has hosted a celebrity meal in nearly 30 years. In 1992, McDonald’s had a michael Jordan meal.
“With the release of Travis Scott Meal, we broke records on our social media,” McDonald’s said at the memo. “Since then, the incredibly positive reaction has continued, far exceeding our expectations. “
The memorandum included how consumers ordered food, some of which were components of marketing fabrics and social media, and added the word “Say Cactus Jack sent you. “Other variants include: “It’s on, clumsy mode”, “The Fornite burger”. “or” You know why I’m here, ” he said as he played Travis Scott’s music.
Scott and his team also designed traditional clothes for the McDonald’s team and the T-shirts “will continue to arrive at restaurants until September 25,” the memo says.
“What we’ve learned from this promotion will move to upcoming activations,” McDonald’s said at the memo. “While some restaurants would possibly see a limitation of the source of transitority, it is a short-term pain that will surely lead to a long – term gain. “
Past collaborations with Scott have been popular. In April, Fortnite hosted the rapper in a feature that attracted more than 12 million simultaneous players.
McDonald’s said he had “more Cactus Jack surprises to come. “
Follow USA TODAY journalist Kelly Tyko on Twitter: @KellyTyko