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By Sarah Orthographes
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The days when fashion shows were organized primarily for consumers are long gone. But that network environment was alive and well at McMullen’s parade last Thursday, which marked 15 years of activity. Sherri McMullen, founder of the iconic Oakland, California, boutique and author of flexible tastes, hosted the occasion to show the looks of a new capsule collection, dubbed 15 for 15, which includes looks created exclusively for the store by designers such as Christopher John Rogers, Nomia and Proenza Schouler.
Held at San Francisco’s Ferry Building, overlooking the bay, the exhibit was filled with Sherri’s fans as well as those she has supported over the years. Naturally, a well-dressed crowd, with visitors dressed in zebra-print boots, costumes and graphic sets. Not all of the looks in the series were part of the 15 for 15 capsule, but they all featured Sherri’s cheerful, experimental eye.
Models in the anniversary parade.
Sherri was an early supporter of many designers at the show, and added Rogers and Yara Flinn from Nomia. Rogers, who created two knitted polo dresses with rainbow pleats and striped cuffs for the capsule, had an idea later. “Sherri was our first physical wife for our first sales season, and she has been very supportive of me and my business. She understands my point of view and knows how to explain it to her clients,” he said. “I like the fact that he has a consistent attitude and strong point of view. And she is a love.
Yara Flinn, Sherri McMullen and Christopher John Rogers.
Sherri McMullen and Tamu McPherson.
There’s a sense of netpainting in McMullen that goes beyond a business relationship. Flinn, who made a brown trench coat for the capsule and whose sky-blue dress appeared in the series, laughed as she recalled that Sherri didn’t buy the first collection she saw, a resolution Flinn respects. In the 10 years since, they have developed a close collaboration, and Flinn is grateful that Sherri remembers the main points of her collection beyond the collection. “She has a photographic memory,” Flinn said. As a designer, it’s somewhat reassuring to know that you’re looking for and keeping track.
The weekend of celebrations began with a dinner hosted by McMullen’s Michelin-starred neighbor, Hi Felicia, at the flagship. The pink tent is Sherri’s decades-long dream, and she’s still in awe of its realization. to have a luxury store in Oakland,” he said. In 2018, I was able to do it. It was a moment for me where I really felt like we were doing something; We are moving in the right direction.
Fredrika Newton, Jameel Mohammed and Sherri McMullen.
It has been his guiding precept to help and platform the designers he believes in. On the site, there is a tab dedicated to emerging brands, as well as black designers, who come with Sergio Hudson, Diotima and Wales Bonner. after creating this area where I helped the designers I cared about,” Sherri said. “It’s taken on a life of its own, because I see that they have an effect on my corporate contributions to the industry. I hope consumers think about who they are. they are spending their money. That’s the replacement I’m starting to see in this industry over the past few years.
To this end, the weekend’s festivities concluded with a talk between Jameel Mohammed of the fine jewelry line Khiry and Fredrika Newton, co-founder of the Dr. Huey P. Foundation. Newton, former member of the Black Panther Party, widow of Huey P. Newton and cliente. de McMullen. The two talked about the afterlife and offering of activism, as well as their mutual love for fashion and design. moment: “I think that as I get older, and seeing the power and courage of young people, I feel more encouraged than discouraged. . . “I hope this also applies to the fashion industry; it will be if Sherri McMullen has anything to do with it.
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