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If deals are reached, Meta could simply integrate the voices of actors into a virtual assistant product called MetaAI, other people with knowledge of the effort said.
By Mike Isaac and Nicole Sperling
Mike Isaac in Meta. Nicole Sperling in Hollywood.
Meta is in talks with Awkwafina, Judi Dench and other actors and influencers for the right to incorporate their voices into a virtual assistant product called MetaAI, according to three other people with knowledge of the discussions, as the company strives to create more products with synthetics. elements. intelligence.
In addition to Dench and Awkwafina, Meta is in talks with comedian Keegan-Michael Key and other celebrities, said the people, who spoke on condition of anonymity because the discussions are private. They added that all of Hollywood’s most sensible skills agencies were involved in negotiations with the tech giant.
Conversations remain fluid and it is unclear which players and influencers, if any, are signing up for the draft, resources said. If the parties can reach an agreement, Meta could pay millions of dollars in fees to the players.
A Meta spokesperson declined to comment. The discussions were previously reported via Bloomberg.
Meta, which owns Facebook, Instagram and WhatsApp, has invested heavily in synthetic intelligence, which the biggest tech corporations are trying to expand and lead. Meta has invested billions to integrate the generation into its social media apps and advertising businesses, adding the creation of synthetically intelligent characters who can simply chat via text message on its messaging apps.
On Wednesday, Mark Zuckerberg, CEO of Meta, increased his company’s spending on AI. and other spending this year to at least $37 billion, up from $30 billion in early 2024. Zuckerberg said he would build too quickly “rather than too late” to prevent competition from gaining a foothold in the sector. of AI. career.
A rapidly emerging domain of A. I. Chatbots with voice capabilities, which act as virtual assistants. In May, OpenAI, a leading AI company, introduced an edition of its ChatGPT chatbot that can obtain and respond to voice commands, images, and videos. This component of a broader effort to combine conversational chatbots with voice assistants like Google Assistant and Apple’s Siri.
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