Meta silenced the original organization of AI-like celebrities on Instagram and Facebook less than a year after CEO Mark Zuckerberg unveiled them at a gala, and before Brits even had to use them.
Powered by the tech company’s gigantic ChatGPT-style language models, which are among the fastest and most resilient on the market, chatbots have been an eye-catching way to unleash Meta’s big AI push. The task was subsidized by Kendall Jenner, Snoop Dogg, and Tom Brady, among other big names, some of whom reportedly made millions for their AI images.
Like tech giants Google and Microsoft, Meta is integrating generative AI into its products. There’s a state-of-the-art virtual assistant for Instagram, WhatsApp, and Facebook, emoji generators, and automated ad creation for your lucrative virtual advertising business.
However, Meta’s plans ran into a huge problem. Recently, some users complained when they discovered that there was no opt-out clause in the company’s new AI insights collection policy. Meanwhile, regulators have opposed the rollout of AI in the UK and Europe. which led Meta to delay its arrival on the other side of the Atlantic.
After its latest setback, the company says it’s now working to get more people to create DIY chatbots, starting with creators. Earlier this week, Meta launched an AI Studio tool for influencers and other online celebrities that allows them to create chatbots themselves. So, the next time you send a blue checkmark on Instagram, you’ll be able to simply chat with an AI.
“It’s no longer possible with AI characters embodied through celebrities,” Meta spokeswoman Liz Sweeney told The Verge.
They added: “We learned a lot from its construction and from meta-AI to understand how other people can use AI to connect and create in different ways. AI Studio is an evolution that creates an area for anyone, adding other people, creators, and celebrities, to create their own AI.
This is Meta’s first failure approved by a celebrity, the same company that has also spent billions to convince us to live in virtual reality.
When it was still called Facebook, the social media titan reportedly struck deals worth $50 million with stars like Gordon Ramsay and NFL quarterback Russell Wilson to create live videos. Unfortunately, Twitch and YouTube users didn’t even notice.