New York Fashion Week will be much more intimate this year, but the main points about who will be presented, when and where and whether it will be virtual or live remains a mystery.
On Tuesday, New York Gov. Andrew M. Cuomo gave the green light for the exhibits to take place from September 13-17, but with significant restrictions in terms of attendance and places. Your authorization issued less than 24 hours after IMG, the owner and manufacturer of NYFW: The Shows, published those dates and an initial list of participants.
Late Tuesday morning, a Cuomo spokeswoman sent an unsolicited appointment to WWD requesting that it be used to update the NYFW: The Shows story. Two hours later, Cuomo released the nyFW press release, which included the appointment that had been sent to WWD that same day.
Cuomo’s workplace newsletter, unsurprisingly, meets existing COVID-19 guidelines. According to New York State health and safety guidelines, occasions will be limited to another 50 people and indoor occasions will have a 50% capacity without spectators.
An IMG spokesman said that for outdoor events with a capacity of 50 spectators, media and buyers would be invited as part of the viewer count. “For indoor occasions that serve as media productions, the press would take into account the reduced ability of on-site professionals to come with talent, actors and the team,” he said. “As always, the designer p.r. Teams will identify visitors and/or participants of their individual programs, presentations or content productions, taking into account this season’s limited capacity needs with those of IMG.”
Any fashion show occasion deserves to adhere also to social estrangement; Ensure that all staff, adding models and guests, comply with the state’s evolving advice; Institute diagnostic tests and medical screening procedures, adding temperature controls prior to admission; Restrict the user’s labor to the only indispensable body of workers on site and require a mask at all times.
“New York is the fashion capital of the world and New York Fashion Week celebrates the ingenuity of this city and our unheard-of artistic talent,” Cuomo said in his statement. “When COVID-19 hit New York, many of our beloved occasions were forced to cancel or postpone. The pandemic is far from over, but we are proud that the organizer of the IMG occasion advances with NYFW, in accordance with the state’s strict public aptitude guidelines. Safety, as always, is our most sensible priority and we congratulate the hosts and all the designers committed to their innovative New York Smart responses that brought this occasion to life.
As noted, New York Fashion Week: The Shows will feature a combination of live and virtual fashion exhibits, presentations and other systems this year. The governor’s new term would possibly help some designers who still have to organize physical or virtual exhibits this coming season.
“The CfDA praises Governor Cuomo’s work in managing the COVID-19 pandemic in New York and the state,” said Steven Kolb, CFDA’s chief executive. “As organizers of the official New York Fashion Week program, CFDA has had long conversations with the fashion community. We’ve discovered that top designers will provide their collections virtually and we’re proud to have selected Runway360, CFDA’s state-of-the-art, centralized NYFW. hub, to do so. We look forward to publishing the official NYFW calendar… later this week. We are pleased that the IMG showroom at Spring Studios is operating in accordance with existing fitness and protection regulations, as regulated through the Governor’s Office.”
IMG stated that it works heavily with New York State officials to ensure compliance with all fitness and protection needs and agreed that there will be no spectators for indoor events; and a limited number of outdoor personal events on the Spring Place roof will meet reduced capacity rules of up to 50 people.
As reported, IMG said Tuesday that several designers have committed to participate in the NYFW next month, adding Alice-Olivia, Badgley Mischka, Bibhu Mohapatra, Christian Cowan, Christian Siriano, Faith Connection, Frere, Jason Wu, Jonathan Simkhai, Proenza Schouler. , Raisavaa, Rebecca Minkoff, Tadashi Shoji, Tanya Taylor, Veronica Beard and others.
Following WWD’s initial report on Tuesday’s IMG-approved list, a spokeswoman for Proenza Schouler described the company’s representation in the article as “misleading” and asked if IMG had shared the information. She said the designers would not appear during the NYFW and reveal their off-program collection in a more artistic way. Jack McCollough and Lazaro Hernandez of Proenza Schouler are still talking about a roundtable discussion in which they will participate during NYFW: The Shows. Later in the day, the spokesperson noted in an email that Proenza Schouler has appreciated her involvement in NYFW and hopes to work with IMG in some way.
The IMG list included Victor Glemaud. After Tuesday’s initial story, a Glemaud spokeswoman said it is “never a component of NYFW programming and that the data to the contrary is incorrect.”
After many comings and goings on Tuesday, the IMG spokesman said Tuesday night that Proenza Schouler and Glemaud would be with NYFW: The Shows “to some extent, but they would never appear.”
Like the signature collection of Michael Kors and Jason Wu, Proenza Schouler is making plans for a revelation in October, when she will debut the artistic concept that showcases her new designs.
Erin Hawker, director of Agentry PR, which organizes New York Men’s Day, said the exhibits she presents will be virtual this year and will be a component of NYFW’s official calendar. “For NYMD, since we are a collective of 10 to 12 emerging designers each season, we had to pay attention to the point of convenience of most of the exhibition’s creators. The vast majority of designers to display virtually, through the combinations of lookbook and videos, that match their point of convenience and health. We are looking to verify our constant date on the next day, however, it will appear on the Runway360 platform.
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