The logo’s founder, Ole Henriksen, shares, “It’s an honor to partner with Ulta Beauty for OLEHENRIKSEN’s next retail chapter, especially as we combine a playful technique with beauty. Our project at OLEHENRIKSEN is to bring joy and effects to each of the bottles. , and we love that Ulta Beauty has the same passion for helping others generate, embrace, and find joy through beauty. I’m so proud to see the launch of my logo with Ulta Beauty, making sure that the intentional and effective formulas we produce can be celebrated and enjoyed by more people across the country. “
Commenting on the brand’s continued growth, OLEHENRIKSEN Senior Vice President and General Manager Sarah Koch said, “We are revered to partner with Ulta Beauty to champion OLEHENRIKSEN’s next retail chapter. As per the guests’ call for our presence within Ulta Beauty’s offering, through our Synergy between the brand’s vision and our shared commitment to providing consumers with a joyful experience, this momentous union provides the opportunity for a wider network of Americans to notice the transformative effects of our products. As we head into 2024, we’re looking forward to many exciting releases. . , projects and activations that will make our union with Ulta Beauty impactful for everyone.
Just in time for the new year, Ulta Beauty guests nationwide will be able to shop OLEHENRIKSEN in 700 select stores and on ulta.com. The robust OLEHENRIKSEN assortment will include a variety of the brand’s best-sellers, spanning across their iconic Truth Collection, which features the multi award-winning Banana Bright+ Eye Crème and Pout Preserve Peptide Lip Treatment, Strength Collection, inclusive of their hero Strength Trainer Peptide Boost Moisturizer, Transform Collection and more. Plus, new product launches and exclusives set to debut throughout 2024.
“At Ulta Beauty, we are committed to incorporating the most beautiful and brilliant logos into our collection and providing our consumers with answers that meet all of their needs,” says Penny Coy, vice president of merchandising for Ulta Beauty. “OLEHENRIKSEN is a shining example of this and we are proud to collaborate with Ole and his team to bring their beloved logo to more keen lookers. With showcased formulas, award-winning products, and transformative results, we offer our consumers what they want, and in some cases, what they didn’t know they needed, now with an even greater extension to more than a portion of our outlets across the country and in ulta. com. We look forward to inviting new and existing enthusiasts to delight in OLEHENRIKSEN at Ulta Beauty in the new year. “
Starting January 1, 2024, OLEHENRIKSEN will be available at select Ulta Beauty retail locations nationwide and in ulta. com.
Today, the project continues. OLEHENRIKSEN is based on a proven skincare philosophy: exfoliation combined with regeneration for glowing skin. We rely on the regenerative power of acids for the skin: vitamin C and AHAs are our pillars. We are based on the Scandinavian principles of well-being. We are into skin care that is a pleasure to use, because a satisfied face is a beautiful face.
We are OLEHENRIKSEN skincare. Clinical Scandinavian skincare. Joy and results in every bottle since 1983. OLEHENRIKSEN is vegan, cruelty-free, paraben-free, and phthalate-free for bright skin with a clean conscience.
OLEHENRIKSEN acquired in 2011 through KENDO Brands, a cool logo incubator owned by Paris-based LVMH Moet Hennessy Louis Vuitton, the world’s leading luxury goods group. For more information, visit www. olehenriksen. com.
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