Polish billionaire Rafal Brzoska is on a crusade to stop Meta Platforms Inc. by the fake photographs and fraudulent ads displayed on their social media apps.
Brzoska, nicknamed “Locker King” after the founder and CEO of parcel locker company InPost SA, last week won an injunction banning Meta from running fake ads of him and his spouse in Poland.
But he said the three-month ban imposed through Poland’s Office for the Protection of Personal Data has not prevented new fake photographs of him and his spouse Omena Mensah, a local TV celebrity, from emerging. Brzoska is now waiting for the Irish Data Protection Commission, which oversees Facebook’s European headquarters in Dublin, to impose a similar law. And he will take legal action.
“It’s going to be a long war and I need to figure out how much profit is made by classified ads that use deepfakes for fraudulent purposes,” Brzoska said in an interview. He added that he was seeking to convince other Poles he knew to take action. and pressure Meta to better differentiate between fakes and valid content.
Meta is facing increasing pressure around the world to prevent the proliferation of scams that generate artificial intelligence equipment and likenesses of prominent figures to lure victims. A US ruling ruled this year that Australian billionaire Andrew Forrest could sue the parent company of Facebook and Instagram. for his symbol to fraudulently endorse crypto products, despite a legal shield that protects social media corporations from being held liable for user content.
A Meta spokesperson claimed that the company had falsified content when it was discovered and compared to the Polish regulator’s decision.
Brzoska called the ban the first such measure in the European Union based on the bloc’s knowledge coverage rules. The businessman said fake ads, which rarely include false information about the couple, could have a negative effect on his family’s charitable activities.
“I spend a lot of time lately unraveling deepfakes,” he said. “Someone will be guilty of the spread of criminal actions. “