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Primark has announced a partnership with designer and disabled Victoria Jenkins to introduce more adaptable clothing in stores.
The new partnership will see Jenkins work with Primark to launch more adaptive clothing following the launch of its first adaptive collection in January.
This collection included 4 black recycled nylon undergarments, provided with readily available magnetic closures for easy on and off.
Victoria Jenkins founded her adaptive fashion logo, Unhidden, in 2016 and introduced her first diversity in 2020. It became the first adaptive logo to be a member of the British Fashion Council and to be exhibited at London Fashion Week.
Her partnership with Primark, which was brought together by Damian Hopkins CBE of PDS Radius Brands, will see Jenkins bring her expertise to the Primark team. More details on the collaboration will be revealed later this year.
Ann Marie Cregan, advertising director at Primark, said: “Like us, Victoria is passionate about making fashion available to everyone and we look forward to learning from her and racing together to drive our ambition to offer more affordable adaptive products. fashion at the highest level. Street. “
Jenkins added: “Primark recognizes and acts on the desires of disabled and chronically ill people in such a meaningful way to replace the lives of missionaries, and I am very happy to be collaborating with Primark to bring this to life. ”
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