Let Rihanna handle her new pregnancy announcement.
Rihanna hinted to enthusiasts ahead of her Super Bowl halftime show on Sunday that she would bring in a special guest for her performance, though she was not joined by prominent faces. His team showed who the guest star was: their toddler of the moment on the way.
Its revelation in one of the most watched scenarios in the world is an example of the evolution of celebrity ads.
There was a time when the only way to know if a star like Rihanna was pregnant was to be on the cover of a magazine on newsstands. But now, celebrities are eliminating media exclusives and more artistic tactics to advertise their developing families to enthusiasts: if the percentage at all.
Here are some tactics that replace stars and, and the ultimate explanation is probably why.
Last year, Rihanna revealed she was expecting her first child with a paparazzi-style photo shoot where she captured Miles Diggs walking hand in hand with A$AP Rocky through the streets of New York City, dressed in a long pink coat unbuttoned to showcase. Out of her developing Bavia protrusion, adorned with long frame chains that fell in front of her belly.
Meanwhile, Blake Lively sparked rumors that she and Ryan Reynolds welcomed their fourth child on Sunday after sharing an Instagram photo of the actress smiling.
Keke Palmer addressed pregnancy rumors head-on at his “Saturday Night Live” hosting concert in December, confirming that she was expecting and appearing for the first time in her opening monologue.
Beyoncé in 2017 and Cardi B in 2021 surprised enthusiasts by revealing their live performances. Katy Perry and Orlando Bloom enabled the United Nations Children’s Fund to bring its package of joy to the world in 2020. 2018 releasing a cinematic masterpiece and letting his enthusiasts know it was something he “decided not to face the world. “
All the demonstrations the public learns about prominent descendants are becoming, and experts say social media and a greater preference for privacy are some of the reasons.
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In recent times, stars have more autonomy in how they decide whether or not to share private news, such as pregnancies and new additions, and entertainment expert Dan Wakeford attributes the update to stars with more on their image.
“I think the decentralization of media over the last decade has led to stars using their own platforms to tell their stories, use their own original voices and take their messages,” Wakeford said.
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The strategy works for both the celebrity and their follower base. Social media has given them direct access to the public, so they don’t necessarily have to rely on the media or telling their story, Wakeford says.
“Celebrity monetization has been completely replaced in the last decade. Celebrities used to be able to make lucrative photo deals with magazines and now that may not happen again,” says Wakeford. “So the benefits of telling your own story will especially outweigh if they can be smart in the world like Orlando and Katy did. “
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Other celebrities absolutely hide their pregnancies or only a percentage of the news of their new additions after the arrival of young people.
Grimes accidentally broke the news of her son moment with Elon Musk thanks to the crying baby upstairs while hosting a Vanity Fair reporter at her home for an interview. Mindy Kaling kept her time of pregnancy and the birth of her child a secret during the pandemic until she broke the news on an October 2020 episode of “The Late Show with Stephen Colbert. “James Van Der Beek and his wife Kimberly chose to keep the news of their sixth pregnancy a secret after the couple suffered two overdue pregnancy losses.
“We kept this quiet. Honestly, I was terrified when I found out,” Van Der Beek wrote on Instagram, as he shared the “happy arrival” of his son Jeremiah.
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It’s understandable that they keep some things private, experts say.
Anonymity is lost when you’re a public figure, especially when you’re in front of audiences on TV or in movies, says Jacqueline Walters, a cast member of “Married to Medicine” and obstetrician/gynecologist Dr. Anna S. Anna S. Anna S. Simpson.
“In a society filled with complaints and lawsuits, moving away from classic media allows celebrity moms narratives about how they might be perceived as pregnant women,” Walters said.
Actress Olivia Munn, who welcomed a child with comedian John Mulaney in 2021, took this technique during her pregnancy, avoiding the barrage of media attention by not sharing the coveted images of the baby’s lumps on social media.
“I feel this vulnerability that makes me need. . . turn everything off,” he told the Los Angeles Times in an interview. “I would close the door on that and take care of myself and my baby. “
For celebrities who are constantly in public, certain facets of pregnancy, such as name and gender, are the only thing they can have for themselves without public opinion.
“They can’t hide their abdomen as the uterus grows, yet maintaining a singleness detail is the only true and innocent bond to the baby between the parents,” Walters says. Taking from them is unfathomable. “
A year after retiring from their royal duties, Prince Harry and Duchess Meghan stayed true to their preference to stay out of the spotlight with the announcement of their daughter Lilibet ‘Lili’ Diana Mountbatten-Windsor. Traditionally, members of the royal circle of relatives are immediately photographed with their newborns, such as the couple with their firstborn Archie Harrison Mountbatten-Windsor. But the Duke and Duchess of Sussex chose to “enjoy this special moment as a circle of relatives” after Lilibet’s birth and kept her out of public view. .
At the end of the day, whether you’re Beyoncé, Kylie Jenner or Rihanna, celebrities are human and deserve the right to privacy just like everyone else, Wakeford notes.
“These are the main maximum intimate points of someone’s life. Someone has the autonomy to tell their own stories about their children,” Wakeford said.
More: Kelly Osbourne says she’s ‘not in a position to share’ newborn child after Sharon Osbourne revealed her birth
Regardless of how stars disclose (or not) their pregnancy trips, there are some benefits to doing so in dated ways. Having a reputable media outlet store the ad adds credibility, Wakeford says, which can be favorable — well-known stars looking to make it to a wider audience.
Revealing news about pregnancy and sharing this adventure with the public is also helping to remove the stigma that being with a child is a disease or a disability, Walters says. Olympia in 2017, and Chrissy Teigen and Hilaria Baldwin, who have been vulnerable in sharing grief after miscarriages, may be helpful.
“The side effects and pregnancy headaches shared by celebrities have also helped other pregnant women advocate for the best medical care and offer clear insight into some of the dangers related to pregnancy,” says Walters.
Contributor: Hannah Yasharoff
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