With her team’s team, TikTok star Alix Earle has attended exclusive events and been featured in magazines such as Cosmopolitan, Nylon, and Elle.
Earle got those opportunities with the help of his publicist. She works with the firm Align PR, which also represents celebrities and influencers such as podcasters Cody Ko and Noel Miller, TikTok star Remi Bader, and author Davis Burleson.
Agencies like Align feature publications to their clients, deal with press requests, and help shape a client’s overall brand.
With the boom in the auteur economy, new PR agencies have sprung up to work with social media stars, and classic Hollywood agencies have created departments for local digital clients.
Business Insider compiles our fifth annual list of advertisers who work with influencers. Who are the most sensible PR professionals who represent influencers like YouTube creators, TikTokers, and Instagram stars?
We favor nominations for the most sensible advertisers who represent social media influencers. Let us know what you think here or by entering the information below into the Google form by April 9th. If you have any questions, please email aperelli@insider. com.
BI will compile the list based on our reports and the nominations we receive.
Jump to