Supported by
By Jane Margolies
The signage business began with painters wielding brushes and applying letters to storefronts and construction entrances. It has become a $37. 5 billion industry with corporations capable of building dashboards that incorporate live data sources, interactive capabilities, and synthetic intelligence.
But the goal remains the same: mix words and photographs to evoke an identity for a construction and market it as authentic property.
Sign production evolved in the 19th and early 20th centuries with fuel light, then incandescent bulbs were used in addition to letters by hand, but the business took off with the neon’s arrival and helped light cities like Las Vefuel and New York with giant posters and squeaks. as “spectacular. “
As generation progressed, the panels incorporated plastics, screen-printed PVC vinyl and energy-saving LEDs. Today’s huge virtual billboards, which can be programmed to navigate multiple messages, can animate entire facades.
Regulations have also had an effect on the length and positioning of the panels. In many places, building codes prohibit popular types in the past, such as ceiling panels and protruding panels, by adding so-called blades, which protrud perpendicularly to a construction.
Some symptoms have become so iconic that they are an integral component of the landscape and constitute the cities in which they are found.
Nothing captures the atmosphere of this Florida city like the pastel-colored Art Deco hotels and bright neon signs along Miami Beach’s Ocean Drive, all components of a historic neighborhood. Built in 1935, the three-story Colony Hotel It was one of the first houses to leave its mark.
Henry Hohauser designed the structure, with the elegant taste of the time, as well as its inverted T-sign. Its square canopy allowed you to see the call on both sides and the beach.
However, the fabrics used in the Depression structure were not of the highest quality and in 1989 the canopy was to be rebuilt. Recently, the neon lettering was painstakingly removed before installing a new galvanized metal canopy and delivering the lettering.
“It lasts a lot longer than versions 35 or 89,” said Debbie Tackett, head of historic preservation in the city’s planning department.
The sprawling Southern California city harbors a series of “programmatic” symptoms – symptoms in the form of product being sold through its stores, designed to signal passing motorists. .
Thirty-two feet in diameter, the doughnut can be seen from the air through those flying in and out of Los Angeles International Airport. And if other people haven’t noticed it in person, they’ve probably noticed it in movies, music videos, and promotions.
The signal, which dates back to 1953, consists of metal bars covered with gunite, a type of concrete used for swimming pools, a reproduction of fiberglass recently manufactured to crown a new Randy’s in Downey.
But Mark Kelegian, president and CEO of the company, reduced it to 26 “out of respect” to the original.
The Gothic-style letters of drake Hotel’s famous sign are approximately 12 feet high and have been placed on the roof of the iconic downtown Chicago building since 1940.
The signal designated and built through White Way Electric Sign
A walk through the letters allowed the hotel’s electricians to access the light fixtures in case something went wrong. And for decades there was. The neon was frequently short-circuited, infrequently due to gusts from Lake Michigan. In 2013, the signal was restored, replacing the neon through the LED.
Big, grandiose symptoms are a hallmark of this Nevada city. Signage so vital to local identity that the state legislature named the neon its “state element. “
Sometimes panel stories are as appealing as physical objects. For example, the guitar motif for Hard Rock Cafes was born from an 80-foot panel for the brand’s restaurant in Las Vegas, inspired by a tool owned by Pete Townshend of the Who. .
The Hard Rock guitar was built through Yesco, a family-owned signal company founded in 1920 in Salt Lake City that was also the mechanical marvel known as Vegas Vic. The 40-foot cowboy, erected in 1951 for the Pioneer Club casino , he attracted attention by waving an arm and yelling, “Hey Podner! It was pretty impressive, but Yesco soon named him cousin, Wendover Will, who was 23 feet taller and waved both arms in front of a casino in Wendover, Nevada.
Although the Pioneer Club ceased operations in 1995, Vegas Vic has stood firm and remains a milestone.
The extravagance known as Vegas Vickie, created through Ad Art, erected in 1980 for the Glitter Gulch casino, opposite Vegas Vic. In 1994, the neon cowboy and cowgirl “married. “
Striking symptoms have been a defining feature of this city for decades, adding those that adorn Radio City Music Hall and Coney Island.
New York is also home to an entire community known for signage: Times Square. Instead of identifying and selling the buildings they are attached to, most of the virtual billboards that outline this crossroads promote their products to other companies.
The Nasdaq virtual demo does both. Installed through the LED lighting company Saco Technologies in 1999, the display wraps a seven-story cylindrical component of a much larger tower. His arrival marked the beginning of the electronic stock market march from the lower Manhattan monetary district.
The so-called Nasdaq is prominently displayed on the floor of the moment, with a blue zigzag reminiscent of an outdated bead tape. The logo conveys the opening and end of the trading day and presents indexed companies.
But the most it sounds like is third-party advertising via corporations that need their products to be noticed in one of the most visual places in the world. Branded Cities, which manages ad sales for the Nasdaq, said the monthly plans They charge between $ 50,000 and $ 100,000 for a 15-second ad that airs multiple times a day.
When Interface, a sustainable flooring company, opened its global headquarters in Georgia’s capital, it “wanted to make noise,” said Chip DeGrace, vice president of office applications.
It highlights the 3-d labeling in front of a background that will pay homage to the tree heritage of this “city in the forest” – and the environmental ethics of Interface – with a trend of intertwined trunks and branches.
The facade is provided through a polyester film with adhesive backing that has been published with a trend that evokes the local trees that existed centuries ago. The film, implemented in the construction glass, allows the soft grass to penetrate inside, protects against glare. and the heat gain of the sun, and has made construction an instant local landmark.
Advertisement