The physical shape of the face is heating up, and this is limited to the muscles.
The issue of skin fitness has expanded in recent years beyond the epidermis to surround what is underneath. Reinforced through a flow of jade rollers, microcurrent devices, facials and procedures, facial muscles have attracted a lot of attention. the good looking industry claims that facial fats are so basic to preserve the overall condition of the skin.
Adipeau is a good-looking company co-founded through biotech entrepreneur Ivan Galanin, famous beautician Kristyn Smith and plastic surgeon Dr. Jacob Tower. Activator Priced at $75, the product is intended for facial fat fitness.
The Fat Balance activator was born from an experiment by Galanin, who had been battering a skin condition for years that caused atrophy. skin fats and has an effect on skin health.
“When you think of fats, you don’t think about collagen, elastin, hyaluronic acid. This is related to fibroblasts,” Galanin told WWD Beauty Inc. “If you have the right healthy fat cells, they target fibroblasts: “They produce collagen, produce elastin, produce hyaluronic acid. “If you have bad fat cells, they do the opposite: they undermine the productivity of fibroblasts and have a significant effect.
Sales of skin care equipment and home appliances increased in March and April, as consumers of good-looking products began searching for coronavirus block orders. These equipments, and the face-to-face remedies they have temporarily replaced, have a tendency to target facial muscles. but not necessarily adipose tissue.
NuFace, which sells microcurrent devices to tone facial and frame muscles, experienced an increase in COVID-19 sales. Sales increased by 180% from April to August compared to last year, according to the company.
Tera Peterson, CEO of NuFace, said the increase in sales suggests solidifying skin care devices as “mandatory” for overall customer plans.
“You want to stimulate your muscles for healthy skin,” Peterson said. “If you exercise and want to be fit, 50% nutrition, which is the care of your skin, 50% of the way, which is your microcurrent. in favor of muscle stimulation, but that does not mean muscle contraction, [which] begins to deplete its ATP, the power of our cells, by almost 50%. Studies have shown that the microcurrent can increase its ATP by 500%, stimulating muscles without actively contracting them».
NuFace devices are aimed at the muscles of the face and body, the microcurrent would possibly play a role in preserving facial fats by encouraging mobile renewal, Peterson said.
Thuyen Nguyen, a prominent facialist and founder of FaceXercise Skin Fitness, stands out for his massage approach to lymphatic drainage and finger-only facial modeling. Before running with millions of dollars (Uma Thurman, Jennifer Aniston and Christie Brinkley, to call some), Nguyen volunteered in the 1990s as a massage therapist in paralyzed patients. There, he developed his now characteristic massage approach as a form of passive exercise.
“When you move to the gym, it’s an active exercise. When you have a knot in your shoulder, you pass a masseur to fix it because they bring local blood to this domain to detoxify the node, which is a buildup of toxins, as well as calming the muscle and toning it,” Nguyen said. Any athlete or professional dancer will tell you that they will have to have a traveling masseur because not only will they have to fix the tissues in which they work in a professional sport, but also keep the tone of their muscles healthy so that they do not. injury. “
Nguyen’s massage strategy focuses on facial muscles and fat.
“Massage cannot remove fat, it cannot remove loads, it cannot alter anything,” Nguyen said. “All it does is cells, but it doesn’t break down fats. In fact, I make other people look leaner by getting rid of excess fluid.
FaceGym founder Inge Theron told Beauty Inc that she created the company, whose studios will offer facial remedies for facial scaffolding.
“I wanted to make sure the message about facial fitness was simple: you take your body to the gym and you have to do the same with your face,” Theron said. “If you need to have beautiful skin, you have to paint on scaffolding of the muscles and take care of them. As a result, your skin improves. “
FaceGym has 12 overseas branches and plans to open one more on New York’s Upper East Side during the holiday season, costing up to $285 for a radio frequency facial.
In March, after being forced to close its Sites in New York and Los Angeles due to the pandemic, FaceGym recorded a 560% increase in its online activities for tutorials and retail.
Dr. Travall Croom, an aesthetic acupuncturist, uses acupuncture to tighten facial muscles and ignite sinking muscles. Although needles are inserted into facial muscles, they can also be favorable for adipose tissue.
“I put [needles] to accumulate blood on my face to help slow down deep fat layer loss and bone loss,” Dr. Croom said. “One way to think about the aging procedure is to minimize circulation. As we age, our bodies take longer to get things from point A to point B. Our blood source is the one that provides new nutrients and extracts the old toxins. If this procedure takes longer, it means that cells need more time to get new nutrients. This means they’re collapsing.
“When things start to get worse or the flow starts to decrease, the skin, in addition to the layer of fat, which you can’t see, also thins,” she continued. “Once the fitness of the face begins to recover, the skin itself will thicken and come out more’.
Dr. Croom said that while it is noticeable that Botox slows down the aging process, it can actually speed it up. area, he said.
“[Botox] blocks the nerve in the muscle,” Dr. Croom said. “After a while, the body no longer sees this muscle because it is blocked and decreases flow in the area. Botox remedies increase the long-term aging process by running instead of preventing something. It’s more of a skin flow problem. Once this resumes, the skin receives more nutrients, the layers are restored and becomes firmer and thicker. »
Positioning facial equipment and remedies as an active component of your skin care regimen is something Galanin d’Adipeau aims to apply to facial fats. In an article, “Facial Fat Fitness: A New Paradigm for Understanding Face Aging and Aesthetics,” published in Aesthetic Plastic Surgery, Galanin opposes common thinking that fats are more of a nuisance than an advantage. Fat, he writes, is a passive tissue, but active in the health, elasticity and structure of the skin.
There are 3 layers of facial fats on the face (white adipose tissue of the skin, subcutaneous white adipose tissue and deep white adipose tissue) and its suitability is based on a state of balance supported by points such as good diet, moderate exercise and limited sun exposure.
“Moderate exercise is smart for fats. It helps keep fat cells toned,” Galanin said. “Extreme exercise is bad for fats because the body is putting all its power to support you on this path of excessive exercise and stops everything that is rarely very essential, [including] the formation of new fat cells. “
Inflammation, Galanin said, is the main impediment to healthy fats.
Contrary to the belief that other people lose facial fats with age, Galanin said he earned the most facial fats.
“There are two main paradigms of aging,” Galanin said. ” The first, from the dermatologist’s point of view, focuses on fibroblasts and how fibroblasts are productive. The other is from the point of view of a plastic surgeon. For years, plastic surgeons said other people lost fat and volume to their face and had to inject. Our clinical advisor, Yale’s associate plastic surgeon [Dr. ] Jake Tower, published an article on facial aging. He did serial CT scans and showed that people don’t lose fat in their face, they gain fat. It makes intuitive sense.
“You’ll find that 99% of dermatologists, including Park Avenue dermatologists, don’t know anything about [skin fats],” he continued. “It’s not literally his fault. They have been trained in a safe state of the brain or in an era of science, and all the science around skin fats is quite new. It was rediscovered in 2014.
Black ginger and safflower are the active ingredients of Adipeau’s fat balance activator, which will enter Net-a-porter in January 2021.
“The ingredients are the instruments,” Galanin said. “They send a message and play a specific song. It’s less difficult to get the melody right when only a few instruments are played. “
The product is also sold directly to the customer through the Adipeau website, which is relaunched on September 25. The company will begin clinical trials, which in the past had been delayed due to the pandemic, in September.
The Fat Balance activator is advertised for the face and is intended to be used in conjunction with existing products in the skin care regimen, Galanin said. Adipeau is running on long-term releases for the body.
“There are interesting things we can do for the frame that don’t just involve putting the cream in a bigger bottle,” Galanin said. “We’re not going to do things like identify ourselves in spaces where other corporations are smart at it. There is no explanation as to why we are offering any other moisturizers, oil or facial serum. We make it clear that Adipeau is part of a plan and that it doesn’t matter if other parts of that plan come from other corporations.
Key topics to remember:
The category of remedies goes beyond the skin, with new brands focusing on muscle disposition and even facial fats in their technique to combat aging and skin health.
Many, that expansive flow in the face is the key to a more youthful appearance, rather than topical treatments.
The internal market for equipment and techniques to tone facial muscles exploded with the coronavirus pandemic, and some brands reported a three-digit increase.
Subscribe to the World Water Day newsletter. For the latest news, visit Twitter, Facebook and Instagram.