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By Kat Suico
“I was thirteen years old with pimples all over my face,” Snoh Aalegra says. This sounds like a popular fare for teenagers, but instead of hanging out at the mall, Aalegra was creating music with a major label in his local Sweden. It was like, ‘Oh, you’re dumb, but let’s grow up.’ And in the meantime, maybe we’ll give your songs to other people [to play them],” he says. It’s strange, because you don’t pay attention to music with your eyes. You pay attention with your ears, and it doesn’t matter how you look.”
But the long-term game paid off. The 32-year-old, Aalegra is on the verge of a huge solo career. It was sampled through Drake; their album, Ugh, These Feels Again, rated as R-B’s number one album on iTunes last year; and made headlines at Thierry Mugler’s fall parade. But his ambitions, like so many things in everyday life, stopped in March when his first main tour, Ugh, A Tour Again, was canceled due to the coronavirus. “The first month of confinement was difficult, but I had my sister in town, so it was nice. And now, for about a month, I’m alone, focusing on going back to work, writing and recording. He had a lot of skin problems. I think it was stress, but it’s slowly coming back to normal,” he says from his home in Los Angeles, California.
“Eyelash extensions are the first thing I’m going to do when it’s all over,” says Aalegra, who “has put on a cat’s eye.” It was even a source of ties with friends. “It was just Prince and I [at the bar at the Beverly Hills hotel, with] him betting on a grand piano,” he says. “While we were sitting there, Prince said, “I love your eyeliner. How do you do that? “(It was a recommendation I could use. Behind the scenes of one of his concerts, Aalegra once saw his eyeliner fill up between songs: “He had no makeup artist [all the time]”).
Before Prince’s death, he helped Aalegra in his solo career, advising her on everything from artistic direction to business. It is a career that, in many ways, has been shaped by Aalegra’s confusing quotes with his appearance. She grew up in a small town in Sweden and was the only immigrant girl of her kind. “There were times when I didn’t feel comfortable with myself. Since I’m Iranian, I didn’t look like the other children, blond, blue-eyed, which rarely made me want to look like them,” Aalegra says. “I didn’t know more at the time because I was so young.” That’s why his music plays self-love, he says.
Now is his appearance to spread the power. “I’ve seen other people feel intimidated when your hair is up,” he says of his upper ponytails and tight bows. “You seem hard to have your face there.” After years of hard work, Aalegra is proud to say, “I’m thirty-odd and so many years old and I’m taking off. I hope this can be an inspiration to someone in their tw time. You may be located later and it can still work. “
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