Style Q&A: Vancouver wedding logo seeks to ‘revolutionize’ bridal fashion

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Modern brides need fashionable wedding wear options. It’s a concept, a new wedding logo in Vancouver.

Nicknamed Tempête, the French word for typhoon, the brand’s purpose is to revolutionize the bridal apparel industry by providing modern, trendy pieces ranging from bolero-style blouses to miniskirts and baggy pants that can be worn on the wedding day and beyond.

We caught up with Inga Avedyan, founder and artistic director of the brand, to find out more:

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Q: For those who don’t know, what is Tempest?

A: Tempête is a new wedding logo that is revolutionizing bridal fashion with its unique fashion style. Based in Vancouver, Tempête seeks to redefine the criteria of the wedding industry with individuality and sustainability as core values.

Q: How did the logo come about?

A: Tempête was born from the logo change of a well-established local wedding logo, Davie and Chiyo, which had been serving the market for over 15 years. Under the new owner, Tempête has been imbued with a new vision to revitalize the classic bridal landscape. The logo has been conscientiously designed to satisfy the desires of the fashionable bride.

We seek to break away from the concept that a wedding outfit is an item that is worn only once. By devising designs that can be combined in other ways, incorporated into ensembles or even reused for other formal events, we seek to provide brides with pieces that continue to make them feel radiant and confident long after the wedding festivities are over.

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Q: What makes it unique?

A: What makes Tempête exclusive is that it allows brides to create their own bridal look. The logo offers a diversity of exquisite wedding dresses, flexible hair accessories, exclusive jewelry and amazing veils that can be combined to create a unique style. Single set. This customization distinguishes Tempête from classic bridal logos.

Q: Who is the customer?

A: Tempête’s target audience is the modern, confident bride who values self-expression and needs to create a wedding look that reflects her unique taste and personality. Tempête is for brides looking for something different, anything that goes beyond the classic wedding. attire.

Q: Are there any “hero” products in the range?If so, what and what makes it so popular?

A: Shell tulle is our existing flagship product, which captivates the eye with its exquisite folds. This flexible fabric comes in a variety of garments that add veils, the most elegant hats and capes, adding a touch of elegance and sophistication to any bridal outfit. worn as a veil or draped as a cape, Shell tulle transforms the bride’s look, making it a popular selection among our customers.

Q: What is the diversity of value of your products?

A: The price diversity of Storm products varies depending on the item in question. However, the logo strives to offer available luxury, offering high-quality pieces and superbly designed for their value.

Q: And where can other people see them?

A: To view the Tempête collection and receive more information about the brand, visit our online page at tempetebrand. com. The online page features a diversity of bridal separations, hair accessories, jewelry and veils, allowing you to explore exclusive offers and locate the best pieces for your wedding day.

Aharris@postmedia. com

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