The Super Bowl has been a lucrative and high-profile event, but this year it’s an economic boon for America.
NFL games recently grew to become the top-viewed US TV programming. Now comes the Super Bowl with 110 million estimated viewers, $7 million for a 30 second commercial (with dwindling effective advertising outlets it’s a good op for big brands but the pressure is on), betting is legal in 38 states (will Travis propose?). The Swift Effect has jolted viewership, and more women watching the game means more advertisers trying to reach them. Will Taylor make it back in time? (The Japanese embassy has guaranteed the timing will work). Add in millions of Super Bowl party dips, wings and chilis, Super Flu Monday, and the host city being Sin City with 125,000 expected attendees for fan events. And last but not least, the halftime show has become a mega opportunity for the musical guest. The Hustle noted that last year as Rihanna “prepared to sing the intro to ‘All of the Lights,’ a dancer handed Rihanna a sleek white makeup compact. Huh? The pop star quickly blotted Invisimatte setting powder from her Fenty beauty line across her cheeks. The moment didn’t last five seconds, but the internet went nuts.” Not to miss a beat, Usher, this year’s musical guest, will release his new album on game day.
What could be more American than this confluence of excess, pleasure, festival, and party?
Like every year and every game played in every place, someone will win and someone will lose, but each and every one of them will be satisfied to have been a part of this wonderful American experience.
However, the commercials are why I’ll be watching, and there is a good batch brewing.
According to a new Ad Age-Harris Poll poll, “69% of respondents prefer funny classifieds (duh) while only 14% need serious classifieds. Patriotic themes won among only 31% of respondents, and targeted classified ads earned 24% approval. Sincere classifieds also lagged behind, garnering 32% approval.
Since all this sports/advertising/betting/food/spending extravaganza is all about entertainment and fun, let’s focus on the funniest celebrity sightings. Here are some of my favorites from the ones posted so far.
Bud Light materializes Bud Light Genie for an “epic evening with your favorite celebrities” (see if you can spot them all) and each and every wish, big and small, comes true.
Pringles taps Chris Pratt to don a Pringle’s Man mustache, and the celebrity-hungry internet takes it viral. Pringles hopes you, your dog, or your boss might be an even better look-alike and win big.
Squarespace knows it’s hard to get someone’s attention. Their ad asks: “What does a highly complex civilization have to do to be seen here?” UFOs are back in the headlines, so Martin Scorsese (the advertising director!) thinks that even if they try to make contact, they can’t break our phones’ grip on our attention.
Doritos asks Jenny Ortega and her rude grandmothers, Dina and Mita, to stand up to Danny Ramirez for the final dismissal of Dinamitas. “Take your bag now, before Dina and Mita. Somebody, please, do an action series, Dinah.
Mtn Dew Blast reunites us with Aubrey Plaza’s best dead end as she laughs through each and every set piece without an explosion, and even reunites her with her Parks and Rec co-star Nick Offerman (while riding a dragon, from made an explosion!).
Hellman’s Kate McKinnon and Mayo the Talking Cat become a global sensation that “saves the leftovers” and “Make Taste, Not Waste.” Don’t miss the Pete Davidson cameo.
Reese is a new take on the beloved candy, and die-hard enthusiasts respond with buffoonish humor, including, of course, a hula-hooping dog.
E*TRADE brings back Super Bowl favorites and talks about the pickleball phenomenon.
The Kawasaki Ridge “from aspect to aspect is paint that meets play: business in front, party in the back. “So, naturally, anything related to diversity gives rise to a mule.
E.L.F. Beauty. Judge Judy sentences the desperate defendant to “$14 glowy skin.” Benevolent and fair.
Etsy presents “Don’t Panic. Make the gift with Etsy’s new gift mode. Using France’s Statue of Liberty, the United States uses gift mode to send a cheese board to France.
Postscript
A bit of nostalgia.
Budweiser brings the Clydesdales back and throws a lab in for extra awwwww!
One mention of AI so far.
Microsoft Copilot, your companion, helps you “put your concepts into action. “
I’m a general journalist based in San Diego covering technology, with a focus on artificial intelligence and customer technology. I earned a master’s degree in magazine journalism from the Missouri School of Journalism, and prior to that, I earned my bachelor’s degree in investigative journalism. Prior to Forbes, I was a business reporter at Missouri Business Alert and food editor for Vox magazine in Columbia, Missouri. I also worked for the Ewing Marion Kauffman Foundation and Startland News in Kansas City. You can contact me at rshrivastava@forbes. COM
I’m a general journalist based in San Diego covering technology, with a focus on artificial intelligence and customer technology. I earned a master’s degree in magazine journalism from the Missouri School of Journalism, and prior to that, I earned my bachelor’s degree in investigative journalism. Prior to Forbes, I was a business reporter at Missouri Business Alert and food editor for Vox magazine in Columbia, Missouri. I also worked for the Ewing Marion Kauffman Foundation and Startland News in Kansas City. You can contact me at rshrivastava@forbes. COM
I’m an investigative journalist at Forbes covering generation and society. Before that, I spent three years at Politico and three years as a New York Times columnist.
I’ve been writing about generation for two decades, and I’m amazed at how the industry goes from unexpected innovation to persistent repetitiveness. My areas of experience are wearable technologies, cameras, home entertainment and the cellular generation. I also paint as an actor. , also enjoying the first Mission Impossible film, a season at Shakespeare’s Globe and a role in the fourth season of The Crown. n
nIn Wareable. comnCurrently, most of my work is outside of Forbes. appears in the Independent, the Evening Standard and the Monocle Magazine. Follow me on Instagram: davidphelantech, or Twitter: @davidphelan2009.
Follow me on Instagram: davidphelantech, or Twitter: @davidphelan2009.
I’ve been writing about generation for two decades and I’m amazed at how the industry moves from unexpected innovation to persistent repeatability. My areas of expertise are wearable technologies, cameras, home entertainment, and the cellular generation. I also paint as an actor, also enjoying the first Mission Impossible movie, a season at Shakespeare’s Globe and a role in the fourth season of The Crown.
nIn Wareable. comnCurrently, most of my work is outside of Forbes. appears in the Independent, the Evening Standard and the Monocle Magazine. Follow me on Instagram: davidphelantech, or Twitter: @davidphelan2009.
Follow me on Instagram: davidphelantech or Twitter: @davidphelan2009.
I’m a freelance journalist based in London who specialises in all facets of technology, aggregating reviews, research, commentary and news. My original Audible podcast, “The Squid Scam,” launched in January 2023. I also wrote for The Guardian, TechRadar, The Evening Standard, New Scientist and others. I’m one of the convalescing founders of the investigative journalism-focused YouTube channel, Point. (Pronounced: jan-eye. )
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Do you have tech news that matters? Subscribe to my newsletter.
I’m a London-based freelance journalist specializing in all facets of technology, adding reviews, investigations, commentary and news. My original Audible podcast, “The Squid Scam”, launched in January 2023. I have also written for The Guardian, TechRadar. , The Evening Standard, New Scientist and others. I am one of the convalescent founders of the investigative journalism-focused YouTube channel, Point. (Pronounced: jan-eye).
Follow me on Facebook
Follow me on Threads
Do you have tech news that matters? Subscribe to my newsletter.
Quora: the function of acquiring and sharing knowledge, allowing other people to learn from each other and better understand the world.
Quora: the function of acquiring and sharing knowledge, allowing other people to learn from each other and better understand the world.
I write about client audio, PC accessories, Apple Macs, macOS, and virtual photography for Forbes. I love the generation that makes life more fun, more creative, and more enjoyable. My project is to study and compare the products with the most avant-garde generation. You know what to buy.
I write about client audio, PC accessories, Apple Macs, macOS, and virtual photography for Forbes. I love the generation that makes life more fun, more creative, and more enjoyable. My project is to study and compare the products with the most avant-garde generation. You know what to buy.
I wrote about technology, gadgets, and pop culture before Apple even had a clue about the iPhone. I’ve noticed the rise and fall (and rise again) of Apple. I observed C-rays glowing in the dark near the Tannhäuser Gate. . . nnAs a technical writer, I specialize in deciphering the indecipherable, untangling the tangle of typographic documentation that kraken software corporations find themselves in, and teaching users how to do it effectively. Browse your products to the other side. I also enjoy betting on superhero worlds of my own creation (you can learn more about my fiction projects at AnthonyKarcz. com). nnIf younnIf youu2019 want me to address a topic, email me at: anthonyATanthonykarczDOTcom.
AI-free since 2022
Follow me on Twitter @sunstreaker84 or Instagram. You can see all my Forbes articles on my profile page.
I’ve been writing about technology, gadgets, and pop culture back before Apple had even thought of the iPhone. I’ve seen the rise and fall (and rise again) of Apple. I’ve watched c-beams glitter in the dark near the Tannhäuser Gate…nnAs a technical writer, I specialize in deciphering the undecipherable, untangling the kraken-like documentation tangles that software companies find themselves in, and teaching users how to successfully navigate their products on the other side. I also enjoy playing in superheroic worlds of my own creation (you can find out more about my fiction endeavors at AnthonyKarcz.com).nn If there’s something you want to see me tackle, drop me an email at: anthonyATanthonykarczDOTcom.
No AI since 2022
Follow me on Twitter @sunstreaker84 or Instagram. You can read all of my Forbes articles on my profile page.
I’m known for my strong critiques of cellular technology, online media, and the effect they have on existing audiences and businesses. nI’ve followed this chart for over a decade, collaborating with various publishers, publications, and outlets. outlets. companies, some for long periods of time, others on commissions, one-off pieces, or a series of articles or programs. nAs Scotland’s first podcaster, I continue to be a voice in the rise of podcasting and new online media. I have been nominated for the British Academy (BAFTA) for my annual Edinburgh Fringe Festival policy, as well as for my contributions to Radio five Live, the BBC’s global service, which features the general policy of Edinburgh local radio. choice. nnYou can reach me on Twitter. (@Ewan), Facebook and Google Plus.
Follow me on Facebook. Find more of my work at ewanspence.co.uk, on Twitter, and Linked In. You should subscribe to my weekly newsletter of ‘Trivial Posts’.
I am known for my strong critiques of cellular technology, online media, and the effect they have on existing audiences and businesses. nI have followed this chart for over a decade, collaborating with various editors, publications, and media outlets. outlets. companies, some for long periods of time, others for commissions, one-off pieces or a series of articles or programmes. nAs Scotland’s first podcaster, I continue to be a voice in the rise of podcasting and new online media. and have selected I have been nominated to the British Academy (BAFTA) for my annual Edinburgh Fringe Festival policy, as well as my contributions to Radio Five Live, the BBC’s global service, which presents the overall policy of local radio in Edinburgh. choice. nnYou can find me on Twitter(@Ewan), Facebook and Google Plus.
Follow me on Facebook. Discover more of my paintings on ewanspence. co. uk, Twitter and Linked In. You subscribe to my weekly newsletter “Trivial Messages”.
Wayne Rash is a science and technology writer based in Washington, DC. He writes for CNN_Underscored and PC Magazine. He’s a former Executive Editor of eWEEK, a former Editor of InternetWeek and CommunicationsWeek. He’s the author of five books on technology. He’s a retired naval officer and the former Director of Network Integration for American Management Systems. Rash is an amateur radio operator and a licensed pilot.
Wayne Rash is a science and generation publisher founded in Washington, DC. He writes for CNN_Underscored and PC Magazine. He is the former editor-in-chief of eWEEK, former editor-in-chief of InternetWeek and CommunicationsWeek. he of five books on generation. He is a retired naval officer and former director of network integration for American Management Systems. Rash is a licensed radio amateur and pilot.