Celebrities will give away exclusive rewards for those who interact in the campaign, such as Eilish-signed merchandise, a virtual meeting with DJ Khaled, a signed Swift guitar, or a personal virtual dance elegance with Julianne Hough. Other artists have pledged to participate in the Just Vote campaign, adding Finneas, Billy Porter, Usher, Quavo, Loren Gray, Nicky Jam and more.
According to Andy Bernstein, CEO of HeadCount, the crusade was introduced in an attempt to make up for the fact that concerts across the country have been closed due to the COVID-19 pandemic. It was on the live broadcasts that defense teams had stations to inspire other people to verify their registration,
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“We would have done a lot of glorious tours,” he told Variety. “We were on tour with Billie Eilish when everything stopped. This summer we would have been on tour with Green Day, Harry Styles, Camilla Cabello and Dead and Company. Of course, much has been lost, and much has been lost for the entire country. Voter registration fell through 2 million electorates consistent with the month of April due to the DMV closure. But those virtual approaches paint and, in many ways, paint the same or better. So what we are going to do with Just Vote and with Hugh and Global Citizen is a style in which we give other people the ability to delight in a very significant moment in their life with talent, and many other people verify the prestige of your registration and then register to vote. So you just have to innovate, like everyone else, like any place to eat that has had to figure out how to keep the lamps lit. “
One difference is the fact that the rewards featured only require other people to ensure their registration on the voters list, as it is not allowed to directly attract other people to register to vote.
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“There is a strong correlation between those who determine the prestige of your voter registration and those who flag their participation and therefore vote,” said Hugh Evans, co-founder and CEO of Global Citizen. “But it’s also not allowed to catch other people to get going. You can’t fool other people into checking the prestige of your registry. So that’s one component. “