These are the ecological and moral fashion brands that make the planet smart with trendy clothing
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By their very definition, sustainability and fashion are inherently opposed. The fashion industry thrives on consumption, and the season offers a new trend of the day that consumers can just as easily buy and discard.
In fact, the clothing sector is the third biggest polluter behind food and construction, and is responsible for 10% of global carbon emissions, more than shipping and aviation combined. The fashion business style is based on keeping costs low, large-scale processing of fabrics generates chemical waste that is dumped into water, while less expensive opportunities for artificial fabrics cause widespread microplastic pollution.
And then there’s fast fashion, where garments made from cotton cause excessive water capture in countries like India and China, already threatened by droughts due to climate change. The human burden is equally disastrous. Labor exploitation, unsafe work environments, and insufficient wages are common in the fashion industry, which has tripled in size in recent decades. An estimated 60 million other people work around the world, many of whom still work in sweatshops.
But it’s not all pessimism. The fashion industry is evolving with exciting new designers, slow fashion brands and cutting-edge production lines helping to erase fashion’s footprint.
While I like it
Above all, sustainability in fashion is, above all, a state of mind. Whether it’s buying second-hand pieces through Vinted or Depop, frequenting local charity shops, tapping into the rental market or making thoughtful purchases from eco-friendly brands, it’s up to you to create a greener wardrobe.
Although it turns out that there is more selection than ever, the scale of greenwashing can cause confusion. Below, we rounded up all of our favorite sustainable clothing brands, from vegan sneaker brands to big fashion brands.
A pair of stylish jeans can complement your wardrobe for years to come. The Swedish Nudie Jeans logo only uses qualified, biological, and fair industry recycled cotton for its denim offering. This means that the logo reduces its environmental impact from the first step of making a pair of jeans, because organic cotton is grown without synthetic fertilizers, insecticides or harmful chemicals. Its two suppliers in Turkey and India are Fairindustry qualified, ensuring fair operating conditions and correct payments to farmers. As for the collection, expect vintage jeans silhouettes and duration options, as well as retro-inspired skirts, dresses, and shirts.
One of the most affordable places to shop for more sustainable fashion, Nobody’s Child favors reduced-impact alternatives. From TENCEL organic cotton and lyocell (from qualified culprit forests) to ECONYL regenerated polyamide and REPREVE recycled polyester (from pre- and post-consumer artificial materials). (fabrics such as bottles and fishing nets), the label is also transparent about its top-tier suppliers. Although it doesn’t just use eco-friendly fabrics, all of its fabrics are at least 75% low-impact alternatives. dresses, wedding guest sets and dopamine, adding prints and colors.
Designed in Copenhagen, Organic Basics does exactly what it says on the box. Their diversity of t-shirts, underwear, hoodies, socks and more are made from organic cotton and recycled fabrics with renewable energy in their source chain to reduce climate impact. £16 for tops, £10 for underpants, £24 for t-shirts and £13 for socks, lopass is inclusive (sizes go up to XXXL).
Three quarters of the fabrics used in Sezane’s collections, qualified by B-Corp, are environmentally friendly: more than 90% of its organic cotton and more than 85% of its viscose come from sustainably controlled forests. French It-girl logo gives knitwear as a gift. as well as vintage-inspired jeans, ambitious accessories and vintage dresses, all infused with effortless Parisian style.
Everlane is committed to achieving net-zero emissions by 2050 or sooner, minimizing its impact by employing qualified recycled, organic, renewable, and responsibly sourced materials. The label has also signed the Transparency Pledge, which means you can see all the main points of your factory and chain of origin. When it comes to clothing, Everlane focuses on timeless, high-quality wardrobe must-haves that wear out time and time again.
The American label Reformation wants no introduction. Synonymous with silky dresses, feminine summer dresses, boots and loafers to wear to work or dinner, it counts Taylor Swift and Hailey Beiber among its faithful. The brand’s collections have been carbon neutral since 2015 (verified through the non-profit organization Climate Neutral), source electricity from wind energy providers, use generally recycled, regenerative or renewable fabrics, and have a limited production model. .
Born out of frustration over the lack of genuine sustainability progress in stores, Omnes was created to make eco-friendly fashion accessible to everyone. Prices start from £14 for a more sensible dress and £55 for a dress, with the logo only for quality. Fabrics grown, sourced and made responsibly.
London-based Damson Madder, with the logo you’ve noticed all over your Instagram accounts, creates leopard-print vests, bow-down dresses, trendy jeans, and bold tops to inject a little dopamine into your wardrobe. Using only bio-based, recycled cotton, and repurposed fabrics in their collection, everything comes from ethically sourced chains with fair hard work practices. Plus, the garments don’t cost a lot of money.
People Tree has been identified as a pioneer in sustainable fashion since its inception more than two decades ago. The logo makes all of its clothing with eco-friendly fabrics, from Fair Trade-rated organic cotton to herbal dyes. The low effect on fabrics restricts chemicals, water and wastewater in their source chain, which is qualified to pay living wages. Her fashion focuses on everyday wear, from eco-friendly fabrics to linen summer dresses.
Patagonia is a leading logo when it comes to creating garments that do not cause unnecessary damage to the planet. It has taken measures such as ensuring that its garments last a lifetime, ensuring their maintenance and a high percentage of recycled materials, even going so far as to dissuade consumers from purchasing too many products of its products with its “Don’t buy this jacket” campaign. . “. Head here to find outerwear that’s built to last.
Gen Z’s favorite slow fashion logo House of Sunny, founded in east London, only produces two collections a year. Their designs use recycled cotton and polyester wherever possible, as well as cutting-edge technology in the production of their denim to avoid excessive water waste. Make the logo a go-to for baggy jeans, trendy summer dresses, and vegan leather biker jackets to wear season after season.
From ballet flats with viral buckles to her leopard-print hero designs, Ganni sets the pace for trends time and time again. Although it does not have a sustainable logo, it crosses the barriers of fabrics and fabrics in its collections to have a more culpable approach style. From carbon-captured yarn to plant-based versions of their best-selling designs (think bou bag), the Copenhagen-based cool girl logo has also ditched virgin leather and now uses only recycled leather and biotech alternatives.
The luxury logo of slow fashion knitwear and accessories
The Danish fashion logo Stine Goya is highly sought after for its cheerful prints and dopaminergic color palettes. A must-have for outfits, evening dresses, and accessories, the logo uses recycled polyester, organic cotton, and fully biodegradable Tencell in many of its collections.
Founded in 2020, Herd is involved in a project to revive the traditions of wool farming in England, reducing the cost of each piece by completing an overall sheep-to-fattening adventure of just 150 miles. By championing the craftsmanship of professional farmers, spinners, fabricators, weavers, and artisans, their purpose is to create a warp of weaving that benefits everyone. Woven from the wool of the Bluefaced Leicester sheep in Lancashire and Yorkshire, this local logo creates pieces you’ll cherish for years to come, from waistcoats to cardigans.
East London-based E. L. V Denim transforms landfill-destined denim into sought-after styles. Using low-impact fabrics to limit chemical and water waste, the company manufactures clothing in East London for long-distance shipping. Their designs are vintage with a fresh touch. A twist: think skirts with frayed hems, ’70s-style flared jeans, and straightforward two-tone silhouettes.
British logo Ninety Percent creates staples that ooze elegance, from low-rise maxi dresses to fine knit cardigans and sleek white pants. Using a higher proportion of eco-friendly fabrics, plus organic cotton, a renewable option for viscose, a natural wood pulp option for fine silk and biodegradable linen, the logo even achieved 100 percent water circularity in its Bangladesh factory in 2024.
Harry Styles is an investor in the London-based SS Daley logo, known for its animal-print knit sweaters and cardigans (Styles rocked it in his Golden music video). With a commitment to long-term sustainability, the designer prioritizes responsibly sourced fabrics for his designs, as well as recycled fabrics for his exclusive Odiversity Label diversity of tastes.
British fashion designer Stella McCartney is a pioneer of sustainability in luxury fashion. The logo is absolutely vegetarian, with no leather, fur or fur in their collections, while their garments also do not contain PVC or angora. As a component of the logo’s sustainability initiatives, it uses cutting-edge fabrics such as grape-based leather and eco-friendly rayon in its collections, as well as organic cotton when possible. Cotton is also banned in China, Syria, Turkmenistan or Uzbekistan, where child labour and forced labour are rife. and obtains viscose from old-growth or endangered forests.
This British knitwear logo works with two carefully selected types of wool: merino sheep from Australia and New Zealand and lambs from South Africa. Each fabric is one hundred percent plant-based and biodegradable with the purpose of creating pieces that go beyond trends and last for a long time. Generations. The pieces, cut in vintage styles and made in limited quantities to avoid excessive waste, are painstakingly woven in a women-run factory in Porto, Portugal. All knitwear comes in plastic-free packaging and is shipped with carbon-neutral methods. .
True to its name, the origins of the wool in its fabric are included in each and every one of Sheep Inc’s acquisitions, the world’s first carbon-negative knitting logo. The logo commits to reducing the carbon footprint of each acquisition by 10 times, with the aim of repairing some of the environmental damage caused by the fashion industry. Each of the logo models comes in colors ranging from moss green to peaceful blue, with the aim of getting you back in touch with nature; Tom Hardy is one of her fans. And those parts are meant to last forever, because they come with a lifetime warranty.
Adored by Emily Ratajkowski and Kate Middleton, Veja uses state-of-the-art fabrics (think plastic bottles and natural rubber) to make its sustainable shoes. The logo offers consumers the recycling of waste, while its chain of origin can be traced back to the collection of raw fabrics. There’s a sneaker taste for everyone on Veja’s list, from big “dad” tastes to minimalist white designs.
Founded in Hawaii in 2015, Alohas shoes are now designed in Barcelona and made through local artisans in Spain and Portugal to reduce the impact of transportation. The logo offers a pre-order style that aims to limit overproduction and waste, with styles made from organic animal hides (made from by-products of the meat industry or animals that have died from herbal causes) and plant-based materials, such as cacti, corn, and most recently, apples. From sensitive ballerinas to colorful ballerina sneakers, the sleek logo is the most sensible of your game.
Nudea is one of the most exciting names in sustainable underwear, with its sets and matching garments offering the best balance between comfort and sexiness. The logo is qualified as B Corp and only uses recycled, sustainable and cutting-edge fabrics. Plus, it has a bra recycling program so you can dispose of your old bras responsibly. Respectful of the planet and those who wear them, the models are comfortable, supportive and flattering.
Away That Day is a fashion editor’s worst kept secret when it comes to trendy swimwear. From flattering high-waisted bikinis with gold garments to sculpted swimsuits that smoothly transition into bodysuits, the logo’s designs are made across small brands in the UK, Europe, and India. As part of its sustainability commitments, the logo uses regenerative waste, adding ocean plastics, nylon scraps and ghost fishing nets, as well as opportunities to use viscose, recycled polyamide and biodegradable linen in its styles.
Hunza G swimwear logo offers a unique business style that guarantees that its designs will accompany you in your life and in all your body adjustments. With a focus on timelessness, their iconic crinkled pieces are pieces to shop now. and love forever. In its traceable chain of origin, all wastewater is purified to reach drinking water quality, while 86% of the electrical energy generated comes from renewable energy sources.
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