DETROIT – Ford Motor Co. executives say the upcoming battery-powered F-150 will be less expensive to own and stronger than the existing gas truck, addressing two unusual considerations about ownership of electric vehicles two years before its debut.
Although the company does not provide accurate figures, Kumar Galhotra, Ford’s president for the Americas and the International Markets Group, said the lifetime cost of ownership of the electric F-150 would be roughly part of that of the existing generation vehicle. 0 fuel and oil consumption, low electricity tariffs, lower maintenance prices and increased vehicle availability, Ford said.
In addition, Galhotra said the F-150 EV, which is expected to start production in mid-2022, will offer the fastest time from 0 to 60 mph and produce maximum torque and strength in the history of the nameplate. of an engine, Galhotra also promised a “giant” front trunk, which would mark the first time the F-150 would offer significant enclosed garage space.
The new main points are part of Ford’s efforts to position the F-150 EV as a component paint vehicle designed to bring many benefits to fleet operators as well as classic retail customers. The automaker has long been the leader in the lucrative full size. Pickup truck market, however, will face a higher festival of electric vehicle brands Tesla, Rivian, Nikola and others in the coming years.
“While other electric vans compete for lifestyle consumers, the all-electric F-150 has been designed and designed for hard-working consumers who want a van to do a job,” Galhotra told reporters before a time when he delivered a self-driving car. meeting room for the vehicle.
Ford announced Thursday that it plans to invest $700 million in a 500,000-square-foot structure under structure in the historic Red complex in suburban Detroit, which includes the Dearborn truck plant. The automaker accepted the investment in its 2019 contract with UAW. As a component of this project, Ford will hire three hundred employees for battery assembly and production of the hybrid F-150 and EV.
Ford says the installation is expected to be completed next summer. Gary Johnson, Ford’s production director and hard work business, said it would be “the most technologically complex plant in the world. “
Johnson refused to say what the site’s annual production capacity would be and claimed that the F-150 EV would go through the same paint and frame as the gas models before moving into the new building.
Galhotra promised that the F-150 EV would look “different” from the gas model, but provided details.
Ford for years planning to build electrified versions of the F-150 in Dearborn. Bloomberg announced Last month Ford’s plans to use a separate facility on the Network.
Starting with Thursday’s announcement, Ford officially introduced production of the redesigned F-150 2021 and introduced a new “Built for America” advertising crusade that promotes the company’s contributions to the country.
The TV ads point to the fact that Ford employs more people and makes more cars in the United States than any other automaker, facts that it quickly points to amid the Trump administration’s calls for increased investment in production in the country. . Wieden and Kennedy Agency, which Ford first created for art paintings in 2018 and used for its “Built Ford Proud” campaign.
The automaker also unveiled new points from a Boston Consulting Group study that commissioned on the economic effect of its F Series pickup truck line.
According to the study, the F-series generated $42 billion in 2019, more than McDonald’s, Coca-Cola, Nike and John Deere, representing 27% of Ford’s total sales last year.
The F Series is the top line of vehicles in 39 states and represents 6. 6% (16. 6 million) of all cars on the road lately in the United States.
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