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By Dan Avery
In U.S. developments and apartments, fitness centres, swimming pools and party rooms are empty. But amenities aimed at wellness and fitness care, which are increasing in the COVID-19 era.
In South Florida, for example, real estate developer CC Homes began providing loose telemedicine to buyers through a partnership with Baptist Health, a nonprofit clinical care network with 10 hospitals and more than a hundred outpatient centers in the region.
CC Homes owners get a one-year subscription to Baptist Care on Demand, which includes unlimited virtual emergency care visits and a TytoCare virtual home diagnostic device that transmits the frequency and temperature of the center and allows doctors to read about patients’ skin, ears and throat remotely.
A TytoHome diagnostic kit at home.
“Even before the pandemic, there was a shift towards telehealth,” said Jim Carr, co-founder of CC Homes. “If you have a sickness or checkup regimen, you don’t need to delay your day to pass it on to the doctor.”
Residents of the Canary Islands, a network of CC Homes of more than three hundred luxury and townhouses in Miami’s Downtown Doral neighborhood, were the first to obtain the kits in December 2019. When he hit the coronavirus, the corporation expanded the service to others and planned developments.
Danny Elfenbein, Director of Digital solutions and for the Consumer at Baptist Health, is already responding to requests from genuine real estate companies.
A in the Canary Islands, a CC Homes network with telemedicine services.
“Developers have analyzed well-being (yoga classes, gyms, rooftop gardening), but fitness care hasn’t been a component of the combination before,” he said. “The TytoCare device is actually the turning point.”
Across the United States, health-focused systems are also gaining ground as a necessity for the home. The on-demand medical concierge was already available at the Ritz-Carlton Residences Miami Beach prior to COVID-19, but its use is significantly higher. “It seemed like a luxury merit with added value and now it’s all they consider essential,” one representative told AD.
And next year, Royal Palm Companies will open the Legacy Hotel and Residences in downtown Miami, a 50-story tower with a full-service medical center on the floor.
Residents will prioritize the $100,000-square-foot, $60 million Center for Health Performance, which will provide diagnostic and surgical services, laboratories, medical offices, and an on-site pharmacy.
Miami’s legacy development.
It is also a preventive fitness, with spa, education and nutrition programs and a sports medicine clinic. And a complicated virtual portal will track fitness knowledge as citizens pursue their wellness goals.
Health care expert Stephen Watson, who has partnered with the project, said Legacy is heading to “a new wave of consumers who will increasingly invest in their fitness and well-being when making long-term or genuine real estate decisions.”
Despite the pandemic, Royal Palm is integrating CHP’s medical grade air filtration systems and antimicrobial construction surfaces and is reading voice-activated elevators, keyless access, and UV remediation for high-traffic areas.
There’s an explanation for why South Florida is the link to this fitness-focused device boom. In addition to an older population that is likely to worry, the region has a giant foreign network that can locate the U.S. Intimidating health care formula. It is also a popular destination for medical tourism.
“People come to Florida because they need elective surgery or just a lifestyle,” said Dan Kodsi of the Royal Palm Company, whose company is close to Legacy. “Health is the new wealth, we say.”
But medical benefits are not unusual in real estate advances across the country. Shift Capital will offer Teladoc Health telemedicine service to citizens of its new 100-unit affordable housing complex in Philadelphia’s Kensington neighborhood.
In New York, Related Companies offers on-site antibodies for PPR and COVID-19 to citizens of more than a dozen of their properties, through a partnership with Sollis Health, a medical cleaning practice.
The house tests “helped others feel more comfortable and confident about their health, well-being and environment in our buildings,” associate CEO Jeff Blau said in a statement.
Madison House, a luxury condominium construction near Herald Square, offers a full subscription to Sollis Health at the firm. Residents can request home stopovers, access telemedicine, or make a stopover at Sollis Medical Centers in Tribeca and the Upper East Side. And if you want to see a specialist, you need to have patient advocates to consult with the most productive doctor. This is not a small advantage: an annual Subscription to Sollis Health starts at $5,000.
“I think developers have sometimes moved away from recommending fitness service providers because it’s not a public thing,” said Sollis founder Andrew Olanow. “But as a result of COVID-19, everything changed. It’s about being proactive.”
He sees that the trend in health care services is only expanding as priorities replace and after the pandemic. “You already live and paint from home, you paint from home, ” continued Olanow. “From now on, you’ll also have access to the most productive health care from home.”
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